Manufacturer of dog and cat food and natural feed supplements based in Isselburg
GRAU GmbH
Isselburg (DE)New on Amplifa
About GRAU
GRAU GmbH, headquartered in Isselburg in the western Münsterland, develops and sells dog and cat food as well as natural feed supplements, including the herbal blend HOKAMIX30, wet and dry food, snacks, BARF supplements and dried vegetables. The range is produced to food-grade standard with plenty of meat, natural high-quality ingredients and without additives such as sugar, colorings, flavorings and aromas or preservatives. Production takes place exclusively in Germany and the Netherlands to ensure short transport routes. The company's site in Isselburg covers more than 8,000 m² and houses production, shipping, a specialty retail store and, since 2022, a photovoltaic system and e-charging stations. Sales are conducted through the company's own online shop, a local specialty retail store, and nutritional counseling for dogs and cats by experts and veterinarians.
- Site
- Isselburg
- Processes
- Nutritional counseling for dogs and cats, Online shop / mail order, Local specialty retail store, Manufacture of pet food and feed supplements
- Materials
- Meat, offal, herbs
- Certificates
- Manufacturing to food-grade standard
- Industries
- Pet food, Animal health / nutritional supplements, Retail (online shop and specialty retail store), Animal health / nutritional supplements for dogs and cats
- 01
Product development
- 02
Manufacturing in Germany and the Netherlands
- 03
Packaging
- 04
Shipping
- 05
Specialty retail store & online shop
- 06
Nutritional counseling
Ingredients & Manufacturing
Meat, offal, herbs
Muscle meat and offal of the declared animal species as well as natural herbal blends without unhealthy additives.
Sites
Isselburg
DEHeadquarters, production, shipping, specialty retail store
- Photovoltaic system
- E-charging stations
Products
Inside the production
Industries
Additional services
Quality
The products are manufactured to food-grade standard with rapid and gentle processing of the ingredients; the EC directive on slaughter is observed. Only the animal species declared on the packaging (muscle meat and offal) are contained in the product.
| Evidence | Isselburg |
|---|---|
| Manufacturing to food-grade standard |
History
- ca. 1988
Geery and Hans Grau discover the herbal blend HOKAMIX30 by Cor Kroeske Senior for their dog Meike and found the company.
Collaboration with Cor Kroeske; HOKAMIX30 becomes established in Germany and the product range is gradually expanded.
- 2022
Installation of a large photovoltaic system on the company roof; power for the e-charging stations has come from the company's own photovoltaics since then.
Rebranding: grau Spezialtiernahrung becomes GRAU generation pet.