Sales and commercial agency for specialities, confectionery, wines and spirits in food retail (FMC)

GSM Wegner Handelsvertretungen GmbH

82275 EmmeringNew on Amplifa

1989Founded

ca. 12Employees

Bavaria, Saxony/Thuringia (Nielsen 7)Sales territory

About us

GSM Wegner Handelsvertretungen GmbH is a sales and service company for national and international specialities, confectionery, wines and spirits. Founded in 1989 by Gerhardt Wegner and based in Emmering near Fürstenfeldbruck, the company represents manufacturers vis-à-vis customers in food retail and wholesale in Bavaria, Saxony and Thuringia. Its service portfolio includes customer support, new customer acquisition, order management, returns and complaints management, promotional pass-throughs, market surveys, store checks, listing implementation, and the organisation of promotional campaigns and tastings. Customers are served by four field sales representatives as well as the management and sales management with their own customer base, supported by three back-office staff. The cloud solution Saleboard from IST GmbH is used for sales management; suppliers are connected via EDI/EDIFACT. Since March 2014 the company has operated as a GmbH and is managed by Steffen and Matthias Wegner.

Site: Emmering
Processes: Representation of the company, Customer support, New customer acquisition, Order management, Returns and complaints management, Promotional pass-throughs, Market surveys and competitor monitoring, Store checks, distribution surveys, listing implementation
Materials: Commercial agency, Sales management, EDI/EDIFACT
Certificates: EDI/EDIFACT networking, Sales management system (Saleboard, IST GmbH)
Founded: 1989
Industries: Food retail, Wholesale, Confectionery, Wines and spirits, Specialities, FMC (fast-moving consumer goods retail)

01
Representation of the manufacturer
02
Customer support and new customer acquisition
03
Order management
04
Listing implementation and promotional pass-throughs
05
Promotional campaigns and tastings
06
Returns and complaints management

Services

VERTR

Commercial agency

Representation of manufacturers of specialities, confectionery, wines and spirits vis-à-vis food retail and wholesale.

VERK

Sales management

Cloud-based management of the field sales force with Saleboard (IST GmbH), route planning and image documentation at the POS.

EDI

EDI/EDIFACT

Electronic networking of suppliers and customers for order and data management.

Locations

Emmering

Headquarters and office

Brands & Products

Inside the production

Industries

Food retailWholesaleConfectioneryWines and spiritsSpecialitiesFMC (fast-moving consumer goods retail)

Additional services

Representation of the companyCustomer supportNew customer acquisitionOrder managementReturns and complaints managementPromotional pass-throughsMarket surveys and competitor monitoringStore checks, distribution surveys, listing implementationOrganisation of promotional campaigns/tastingsParticipation in wholesale trade fairsEDI/EDIFACT networkingLeasing of field sales staffSales management system solution (Saleboard, IST GmbH)

Reference customers

EdekaMarktkaufREWEGlobusMetroSelgrosHitFenebergV-MarktHambergerGaleria KaufhofKonsum DresdenKonsum Leipzig

System solution

The field sales representatives are equipped with Microsoft Surface tablets and record assortment surveys at the POS including image documentation. Management is handled via the cloud solution Saleboard from IST GmbH with route planning and measures such as pass-throughs and price comparisons.

Evidence	Emmering
EDI/EDIFACT networking
Sales management system (Saleboard, IST GmbH)

History

1989
Foundation of GSM Wegner Handelsvertretungen by Gerhardt Wegner
1990
Matthias and Steffen Wegner join the company
2014
Conversion into a GmbH (March 2014), management by Steffen and Matthias Wegner
2017
Takeover of agency mandates and staff of the Food & Wine GmbH; expansion of the sales territory to Nielsen 7 (Bavaria, Saxony/Thuringia)