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MAGURA – Fertigung

Development and manufacture of brake systems, mechanical actuation systems and technical injection-molded parts for two-wheelers

MAGURA Logo

Gustav Magenwirth GmbH & Co. KG

Bad Urach · Hülben · Hengen · Illinois (USA)New on Amplifa

1893Founded
~680Employees (as of 2022)
181.7 Mio. €Group revenue 2021
130Employees Hengen plant
3Production sites in Germany

About MAGURA

Gustav Magenwirth GmbH & Co. KG, under the MAGURA brand, develops and manufactures hydraulic and mechanical brake systems, mechanical actuation systems, seatposts as well as technical injection-molded parts and assemblies for bicycles, e-bikes, cargo bikes and motorcycles. Founded in 1893 and headquartered in Bad Urach, the company manufactures its in-house developed materials Carbotecture and Carbotecture SL as well as technical plastic parts at its main plant in Hülben. At the Hengen plant, around 130 employees produce bicycle brakes, motorcycle components and industrial parts. The company includes subsidiaries in the USA (MAGURA Direct, Illinois) and Asia. With around 680 employees (as of 2022), the group generated revenue of 181.7 Mio. € in 2021. In addition to own-brand products, the company manufactures components as an original equipment supplier for two-wheeler manufacturers; historical partnerships included BMW and VW, among others.

Site
Bad Urach
Processes
Technical plastic injection molding, Production of molded parts and assemblies, Production of brake systems and mechanical actuation systems, Development and manufacture of hydraulic and mechanical systems, Development of brake systems and mechanical actuation systems, Technical plastic injection molding and injection-molded parts, Self-service and professional service (dealer network), Dealer training (MBPS training initiative)
Materials
Aluminium, Carbotecture, Carbotecture SL, Technical plastic
Certificates
ISO 9001:2015, ISO 14001:2015
Founded
1893
Employees
~680 (as of 2022)
Industries
Two-wheelers (bicycle, e-bike, motorcycle), Cargo bikes, Industrial parts/plastics engineering, Industrial electronics (historical, Bebro until 2019)
  1. 01

    Engineering and development

  2. 02

    Injection molding of technical plastic parts (Carbotecture)

  3. 03

    Manufacture of hydraulic and mechanical brake systems

  4. 04

    Assembly of assemblies

  5. 05

    Sales and service via dealer network

Materials & Processes

Carbotecture

Carbotecture

In-house developed composite material, produced at the Hülben main plant, used among other things for brake levers.

Carbotecture SL

Carbotecture SL

Further-developed variant of the material for highly stressed components.

Alu

Aluminium

Material for brake systems such as the RACE PRO series.

Kunststoff

Technical plastic

Base material for injection-molded parts and assemblies in the composite sector.

Sites

Bad Urach

DE

Main plant/headquarters

Hülben

DE

Production and sales of technical plastic parts (business unit composite)

Materials
Carbotecture, Carbotecture SL, plastic
  • Injection molding systems

Hengen

DE

Production of bicycle brakes, motorcycle components, industrial parts

Materials
Aluminium, plastic

Products & Components

Bicycle brake systems and seatposts
Bicycle brake systems and seatpostsHydraulic systems · Two-wheelers
Spare parts and components
Spare parts and componentsAssembly · Bicycle/e-bike
RACE PRO brake system
RACE PRO brake systemAluminium manufacturing · Bicycle construction

Inside the production

MAGURA Bosch Parts & Services training initiative
MAGURA Bosch Parts & Services training initiative
Partnership with Cube
Partnership with Cube
Partnership with Kalkhoff
Partnership with Kalkhoff

Industries

Two-wheelers (bicycle, e-bike, motorcycle)Cargo bikesIndustrial parts/plastics engineeringIndustrial electronics (historical, Bebro until 2019)

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Technical plastic injection moldingPlastics––––Carbotecture, Carbotecture SL
Production of molded parts and assembliesAssembly–––––
Production of brake systems and mechanical actuation systemsAssembly––––Aluminium
Development and manufacture of hydraulic and mechanical systemsEngineering–––––

Additional services

Development of brake systems and mechanical actuation systemsTechnical plastic injection molding and injection-molded partsSelf-service and professional service (dealer network)Dealer training (MBPS training initiative)VYRON interval serviceABS & IBS safety systems

Reference customers

BMW (handlebar fittings, historical/today)VW (fuel gauge, 60s)

Quality & Environment

MAGURA pursues a zero-defect approach with error prevention and risk minimization across all processes; the standards are also binding for suppliers. Quality, environment and occupational safety are continuously improved through regular benchmarking.

EvidenceBad UrachHülben
ISO 9001:2015
ISO 14001:2015

History

  1. 1893

    Founded by Gustav Magenwirth (petroleum engines, hydraulic press pumps, water pressure equipment)

  2. 1907

    Birth of Martha Munz-Magenwirth; later managing director and modernizer

  3. 1923

    Start of production of handlebars and handlebar fittings for motorized two-wheelers in Bad Urach

  4. 1932

    Brand registration with the patent office

  5. 1945

    Factory building destroyed in air raid, production halted

  6. 1947

    Resumption of production in Urach

  7. 1957

    Start of production in plastics engineering

  8. 1975

    Expansion into the USA, Illinois site

  9. 1987

    Development of the hydraulic rim brake (HydroStop/HS series)

  10. 2019

    Sale of the Bebro Group to Katek SE

  11. 2021

    Group revenue 181.7 Mio. €

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