H. W. Meisterjahn Werkzeuge GmbH

About H. W. Meisterjahn Werkzeuge GmbH

H. W. Meisterjahn Werkzeuge GmbH, based in Wetzlar (Central Hesse), is a medium-sized company with its origins in the home improvement retail sector. Originally active as a commercial sales agency – including sales consulting and acquisition of orders from DIY retail headquarters – the company evolved at the end of the 1990s, with its first own product, the door brace (Türspanner), into a manufacturing company. Today, the company markets its own products in the DIY sector, including PROFI ceiling props, door braces, the diamond tile router bit for jigsaws, the electric awning crank Drehmoflex, the cable dumbbell and the LANGFIT panel lifter, mostly in "Made in Germany" quality. Design, production and quality management are managed and monitored through a network of cooperation partners (engineers, inventors, production facilities); the company handles market analysis, sales and marketing strategy. Long-standing retail customers include Bauhaus, Hornbach, Globus, Rewe Group and Westfalia. In addition to marketing its own products, the company continues to offer selected customers the service of a commercial sales agency.

Site

Wetzlar

Processes

Commercial sales agency for the home improvement and DIY sector, Product development/innovation (in cooperation with partners), Sales and sales strategy consulting/coaching, Acquisition of orders from DIY retail headquarters, Marketing of own products

Industries

DIY/Home improvement retail, DIY supplies, Tools

1. 01

   Market and competitive analysis

2. 02

3. 03

   Production via cooperation partners

4. 04

   Quality management via cooperation partners

5. 05

   Sales and marketing via DIY retail chains and online shop

Locations

Products

Inside the production

Company history

1. 1997

   Start of marketing own products in the DIY sector

2. Development and marketing of the first own product (door brace) in cooperation; transition from a service company to a manufacturing company