Halloren Schokoladenfabrik Aktiengesellschaft

About Halloren

Halloren Schokoladenfabrik AG produces and markets chocolate and confectionery from its headquarters in Halle (Saale). Founded in 1804, the company is Germany's oldest chocolate factory still producing today and is best known for the Original Halloren Kugel, whose shape is inspired by the silver buttons of the Halle salt-makers' brotherhood. At the main plant on Delitzscher Straße, a 146-meter-long connected production line produces around 5,500 kg or 530,000 Kugeln per shift, corresponding to a daily output of approximately 1.6 million Kugeln; all Halloren Kugel varieties are produced exclusively in Halle. The product range also includes Halloren O's, pralines (Pralineum), chocolate bars, drinking chocolate, fruit caramels (Frukas) as well as individual custom chocolate creations. The cocoa comes mainly from Côte d'Ivoire and Ghana; a vegan variant has been available since 2017. Distribution takes place via the online shop, factory outlets, chocolate worlds, and exports to over 50 countries. Around 250 employees work at the Halle site; in addition, there is an adventure world, a chocolate museum with glass-walled production demonstrations, and shops in Halle, Dresden and Leipzig.

Site

Berlin

Processes

Chocolate and confectionery manufacturing, Online shop/distribution, Chocolate adventure world (visitor center), Factory outlet, Praline manufactory (Halloren Pralineum), Individual custom chocolate creations, Chocolate museum with glass-walled production (production demonstrations), Investor Relations

Materials

Cocoa, Marzipan

Certificates

Organic control body, Organic control body DE-ÖKO-039

Founded

1804

Employees

ca. 250 (site

Industries

Confectionery/Food, Chocolate manufacturing, Confectionery, Tourism/Adventure world

1. 01

   Cocoa purchasing (Côte d'Ivoire, Ghana)

2. 02

   Chocolate and confectionery manufacturing

3. 03

   Packaging

4. 04

   Logistics (logistics center Halle)

5. 05

   Distribution (online shop, factory outlet, retail/export partners)

Materials and Raw Materials

Sites

Halle (Saale)

DE

Company headquarters, production site, chocolate adventure world, chocolate museum, factory outlet, Pralineum,

Part weight / size

ca. 5,500 kg Halloren Kugeln per shift

Lot size

1–2 varieties/day, 3-shift system

Materials

Cocoa, chocolate, marzipan

• Halloren Kugel production line (146 m production line, modernized in 1995)
• Halloren Confiserie (2007)

Halle (Saale) – Leipziger Straße

DE

Factory outlet (city center)

Dresden

DE

Chocolate World Dresden (retail location at the Fürstenzug, An der Frauenkirche 5)

Leipzig

DE

Chocolate World Leipzig (main station, Willy-Brandt-Platz 1)

Berlin

DE

Seat of Halloren Vertriebs GmbH (Kurfürstendamm 63)

Products

Inside the production

Processes & technical limits

Quality

Halloren maintains high quality standards for product ingredients and staff and is committed to sustainable cocoa production. Organically produced products are monitored in accordance with the organic control body code DE-ÖKO-039; no information on ISO certifications is available.