
Commercial sales agency for sales, service and POS setup for retail and industrial customers in East Germany

Handelsvertretung Roesler
12489 BerlinNew on Amplifa
About Handelsvertretung Roesler
Handelsvertretung Roesler is a sole proprietorship based in Berlin that has been serving retail and industrial customers in the new federal states for more than 25 years. The company provides sales and service activities for well-known manufacturers in the DIY stores, consumer markets and specialty retail sectors. Its range of services includes customer acquisition, territory management, point-of-sale marketing, product launches, listing negotiations, market observation and analysis, as well as stock disposition, shelf-stocking service, shelf price labeling, returns processing, product demonstrations and training. In addition, Handelsvertretung Roesler offers store fitting services such as project planning, new installations, conversions, remodels and display placements. Customers are supported by permanently employed, permanently assigned contacts in the territories of Berlin, Saxony, Thuringia, Brandenburg, Saxony-Anhalt and Mecklenburg-Vorpommern. The owner is Ruth Roesler; the management includes Sandra Roesler, a graduate in business administration (Diplom-Kauffrau) with a study focus on sales and marketing at Humboldt University Berlin.
- Site
- Berlin
- Processes
- Sales / acquisition / territory management / point-of-sale marketing / product launches, Store fitting / project planning / new installations / conversions / remodels / display placements, Sales/acquisition, Territory management, Point-of-sale marketing, Product launches, Listing negotiations with customers, Market observation and analysis
- Materials
- Sales and Acquisition, Point-of-Sale Marketing, Retail Service, Store Fitting and Project Planning
- Certificates
- Permanently assigned contacts, Regular employee training
- Industries
- DIY stores, Consumer markets, Specialty retail, Retail customers, Industrial customers
- 01
Market observation and analysis
- 02
Customer acquisition and listing negotiations
- 03
Point-of-sale marketing
- 04
Disposition and shelf-stocking service
- 05
Store fitting, conversion and display placement
- 06
Returns processing and training
Services
Sales and Acquisition
Customer acquisition, territory management, listing negotiations and product launches for manufacturers in retail.
Point-of-Sale Marketing
Implementation of marketing strategies on site at the customer, including display placements and product demonstrations.
Retail Service
Disposition, shelf-stocking service, shelf price labeling, returns processing and training.
Store Fitting and Project Planning
Project planning, new installations, conversions, remodels and pre-checks at retail customers.
Location

Berlin
DEHead office/Office
- Materials
- Sales and service activities
Service Areas


Inside the production


Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Sales / acquisition / territory management / point-of-sale marketing / product launchesEngineering | – | – | – | – | – |
| Engineering | – | – | – | – | – |
| Store fitting / project planning / new installations / conversions / remodels / display placementsEngineering | – | – | – | – | – |
Additional services
Quality and Customer Care
Customer support is provided by permanently employed, permanently assigned contacts with high mobility and modern communications technology. Regular employee training ensures the quality of the services.
| Evidence | Berlin |
|---|---|
| Permanently assigned contacts | |
| Regular employee training |
History
More than 25 years of successful activity for retail and industrial customers in the new federal states and Berlin