Handelsvertretung Weihrauch Inh. Thomas Maltritz e.K.

About Handelsvertretung Weihrauch

Handelsvertretung Weihrauch is a sales company founded in 1949 and based in Nuremberg that serves industry partners in the health market. As the sales arm of its partners, the company brings products personally into pharmacies and physician practices and observes requirements and market developments at the point of sale, which it feeds back to industry. Brands represented include STUDEX (ear piercing systems), Pediakid (children's dietary supplements) and Dentinox (dental products). From daily market work, the company has developed its own products such as the skincare brand VELIGEN and the Praxisbox, a platform for market access of new health solutions. The company is led by Thomas Maltritz in the third generation and is active almost nationwide in Germany.

Site

Nuremberg

Processes

Sales / sales representation in the pharmacy and health market, Marketing, Market observation at POS, Development of own health solutions (VELIGEN, Praxisbox)

Materials

Sales and marketing in the health market, Market observation at the point of sale, Development of own health solutions

Founded

1949

Industries

Healthcare, Pharmacies, Physicians / Practices

1. 01

   Industry partners

2. 02

   Handelsvertretung Weihrauch

3. 03

   Pharmacies / POS

4. 04

   Feedback of market experience to industry

Services

Location

History

1. 1949

   Founded as a regional sales agency in northern Bavaria

2. Taken over by Thomas Maltritz; management in the third generation, active almost nationwide in the healthcare sector