Globally active toy group that develops and markets toys, games and entertainment brands such as Transformers, Monopoly and Peppa Pig.
Hasbro, Inc.
Pawtucket, Rhode Island (USA) · Providence, Rhode Island (USA, historic founding site)New on Amplifa
About Hasbro
Hasbro, Inc. is a US-listed toy and media group headquartered in Pawtucket, Rhode Island. The company was founded in 1923 as Hassenfeld Brothers in Providence and initially produced textile remnants and school supplies before becoming a toy manufacturer in the 1940s. Today, Hasbro develops and markets toys, board games and entertainment properties; well-known brands include Transformers, G.I. Joe, Monopoly, Peppa Pig, Furby, Nerf, Play-Doh and My Little Pony. For its toys, Hasbro conducts safety and quality inspections; products are manufactured, among other things, in accordance with the EU safety standard EN 71. Via the subsidiary Entertainment One, acquired in 2019, Hasbro expanded into entertainment production for TV and film; in 2023 the company sold the film/TV business to Lionsgate and retained the family brands. For the DACH marketplace context, no manufacturing data from German or European production sites is available.
- Site
- Pawtucket, Rhode Island, USA
- Processes
- Toy and game development, Entertainment production (TV/film, until 2023 via Entertainment One), Brand licensing
- Certificates
- EN 71 (Toy Product Safety)
- Founded
- 1923
- Industries
- Toys, Games, Entertainment/Media
Locations
Pawtucket, Rhode Island
USHeadquarters
Providence, Rhode Island
USFounding site (historic)
Industries
Additional services
Product Safety and Quality
To protect children, Hasbro conducts tests and safety investigations; the toys are manufactured, among other things, in accordance with the provisions of the EU safety standard EN 71.
| Evidence | Pawtucket |
|---|---|
| EN 71 (Toy Product Safety) |
Company History
- 1923
Founded as Hassenfeld Brothers by Henry, Hillel and Herman Hassenfeld in Providence, Rhode Island; initially textile remnants and school supplies
- 1943
First toys marketed
- 1952
Introduction of Mr. Potato Head; targeted children's advertising
- 1964
Introduction of G.I. Joe as an "action figure"
- 1968
Renamed Hasbro Industries Inc.
- 1984
Acquisition of Milton Bradley; launch of Transformers with Takara
- 1989
Acquisition of Coleco including the Selchow & Righter brand
- 1991
Acquisition of Tonka including Parker Brothers and Kenner
- 1994
Acquisition of Waddingtons for £50 million
- 1995
Launch of the Hasbro Interactive division
- 1998
Acquisitions of Tiger Electronics (Furby), Galoob and Avalon Hill rights
- 1999
Acquisition of Wizards of the Coast (Magic, Dungeons & Dragons)
- 2001
Sale of Hasbro Interactive to Infogrames for $100 million
- 2008
Acquisition of Cranium, Inc. for $69 million
- 2018
Acquisition of the Power Rangers license rights from Saban Brands for approx. $522 million
- 2019
Acquisition of Entertainment One for approx. $4 billion
- 2023
Sale of Entertainment One's film/TV business to Lionsgate