Beer types brewed according to the German Purity Law in the Harz region
Hasseröder Brauerei GmbH
Wernigerode (Auerhahnring 1)New on Amplifa
About us
Hasseröder Brauerei GmbH is a large brewery founded in 1872, headquartered in Wernigerode in the Harz region, and is the largest brewery in Saxony-Anhalt. The company produces mainly Pilsner beer, Export beer, beer-based mixed drinks and beer specialties, and since May 2024 also Corona Extra for the German market and adjacent export markets. The range includes, among others, Hasseröder Premium Pils, Premium Export, Premium Schwarzbier, Fürstenbräu Granat as well as draft beers in 30- and 50-litre kegs. The beer is brewed with pure Harz water; according to the company, experienced master brewers combine historical brewing craftsmanship with modern technology. The brewery, built in 1996/97 at the north-west entrance of Wernigerode, ranks among the most modern breweries in Europe. The brewery belongs to the Anheuser-Busch InBev group and operates a visitor centre with museum, tastings and brewery tours.
- Site
- Wernigerode
- Processes
- Brewery tours/visitor centre with museum and tasting, Fan shop (on site only), Apprenticeships, internships, thesis projects
- Materials
- Harz water, Barley malt, Hops, German Purity Law
- Certificates
- DLG gold medal Premium Pils
- Founded
- 1872
- Industries
- Beverage industry, Brewing sector, Gastronomy, Retail trade
- 01
Brewing water and raw materials
- 02
Mashing and wort boiling
- 03
Fermentation
- 04
Maturation
- 05
Filtration and filling (bottle, can, keg)
- 06
Distribution
Ingredients & brewing process
Harz water
Pure Harz water serves as the main raw material of beer production.
Barley malt
Barley malt, partly specially refined for the Premium Schwarzbier, provides malt notes and roasted aromas.
Hops
Hops shape the finely spicy hop aroma of the Premium Pils.
German Purity Law
The beers are brewed according to the German Purity Law.
Brewery
Wernigerode
DEBrewery/production, administration, visitor centre
- Materials
- Harz water, barley malt, hops
Products
Inside the production
Industries
Additional services
Quality
Hasseröder Premium Pils was awarded a DLG gold medal in 2021. The beers are brewed according to the German Purity Law.
| Evidence | Wernigerode |
|---|---|
| DLG gold medal Premium Pils |
History
- 1872
Robert Hoppe founds the brewery 'Zum Auerhahn' in Wernigerode-Hasserode
- 1882
Ernst Schreyer takes over the brewery
- 1896
Conversion into a joint-stock company; output 25,000 hl
- 1899
First Fürstenbräu Granat brewed for the Prince of Stolberg Wernigerode
- 1920
Renamed Hasseröder Brauerei AG
- 1949
Production of 22,500 hl in the Soviet occupation zone
- 1972
Nationalisation into a VEB, integrated into VEB Getränkekombinat Magdeburg (approx. 250,000 hl/year)
- 1990
After reunification, rise to become the most-consumed beer brand in East Germany; acquisition by Hannoversche Gilde Brauerei
- 1995
Construction work at the new brewery at the north-west entrance of Wernigerode
- 1996
Move into the newly built brewery, developed into one of the most modern breweries in Europe
- 2002
Acquisition by the Belgian Interbrew group
- 2008
Hasseröder becomes part of Anheuser-Busch InBev
- 2018
Announcement of sale to CK Corporate Finance; sale stopped in June 2018
- 2019
Sale negotiations definitively broken off; brand remains with AB InBev
- 2021
DLG gold medal for Hasseröder Premium Pils
- 2024
Since May, production of Corona Extra for the German market and adjacent export markets