B2B supplier of household and kitchen appliances, cookware, cutlery, bathroom articles and travel luggage with its own logistics

HATEX AS GmbH & Co. KG

Willich · TönisvorstNew on Amplifa

1977Founded

more than 250Employees worldwide

over 2,000Articles in the range

over 2,000 m²Showroom Tönisvorst

About HATEX

HATEX AS GmbH & Co. KG is a family-owned company based in Willich that distributes consumer goods to commercial trade. The range comprises more than 2,000 articles in the categories of tableware, cookware, small electrical appliances, bathroom articles, storage and travel luggage. Customers include retailers, mail-order companies, wholesalers, furniture stores, purchasing cooperatives, self-service department stores, department stores and discounters at home and abroad. The company distributes its own brands such as SCHÄFER, MICHELINO, HEITECH and BEEM and also offers, among other things, white-label solutions with individual branding. From the logistics center in Willich, central and decentralized deliveries are made worldwide by truck, container or air freight; a showroom of more than 2,000 m² is located in Tönisvorst. The offer is aimed exclusively at businesses and resellers.

Site: Willich
Processes: Customer consulting (on site, at customers' premises, by telephone), White label / individual branding and packaging, Cash & carry / self-collection, Showroom, Fast delivery worldwide (truck, container, air freight; central and decentralized delivery), Logistics service, Sales support and terms negotiation, Complaint processing, spare parts & accessories
Certificates: CE 2163 (FFP2 respirator mask Dr. Family), CE 2834 (Filtering half masks, assorted colors), CE 2797 (Hygisun FFP2 respirator mask), Product CE certificates (e.g. FFP2: CE 2163, CE 2834, CE 2797)
Founded: 1977
Employees: 250
Industries: Retail, Mail-order trade, Wholesale, Furniture stores, Purchasing cooperatives, Self-service department stores

01
Product development / brand management
02
Procurement and quality assurance
03
Showroom and consulting
04
Cash & Carry / sales
05
Logistics and worldwide delivery
06
Support, warranty processing and spare parts

Locations

Willich

Head Office / Logistics Center

Tönisvorst

Showroom + Administration / Branch Office

Showroom over 2,000 m²

Product Categories

**Electrical Appliances**Small electrical appliances · Trade

**Bathroom**Bathroom sets, shower heads, toilet seats · Trade

**Travel Luggage**Suitcases and shopping trolleys · Trade

**Seasonal Goods**Fans, radiant heaters · Trade

**Small Electrical Appliances**Irons, toasters, kettles · Trade

**Product Variety**Over 2,000 articles · Trade

Inside the production

Industries

RetailMail-order tradeWholesaleFurniture storesPurchasing cooperativesSelf-service department storesDepartment storesDiscounters

Additional services

Customer consulting (on site, at customers' premises, by telephone)White label / individual branding and packagingCash & carry / self-collectionShowroomFast delivery worldwide (truck, container, air freight; central and decentralized delivery)Logistics serviceSales support and terms negotiationComplaint processing, spare parts & accessoriesWarranty processingProduct support

Quality & Certificates

Test reports and certificates for the products distributed are made available transparently for download on the website; warranty processing is handled by an in-house complaints department.

Evidence	Willich
Product CE certificates (e.g. FFP2: CE 2163, CE 2834, CE 2797)

History

1972
Company founder Hasan Asan moves from Turkey to Krefeld
1977
Founding of Hasan Textil (Hatex Textil) by Hasan Asan – the first export-import company of its kind in Europe
1997
Son Burhan Asan moves to Krefeld and supports his father
1999
Founding of the cutlery house SCHÄFER
2002
Renaming of Hasan Textil to HATEX AS GmbH & Co. KG
2013
Acquisition of the MICHELINO brand
2014
Founding of Flora (B2B carpet wholesale) by Emrah Asan
2014
Acquisition of the Lentz brand (electrical household appliances)
2016
Founding of Hoffmanns Home & more