Sales and manufacturing of toys: plush, model vehicles, toy weapons, pools and learning games
Heinrich Bauer GmbH & Co. KG
Nuremberg (headquarters) · Hattingen (production) · Igensdorf (central warehouse) · Hong Kong (branch office)New on Amplifa
About Bauer Spielwaren
Heinrich Bauer GmbH & Co. KG was founded in 1961 by Heinrich Bauer in Nuremberg and operates as a distributor and manufacturer of toys. The portfolio includes plush articles (own production in China), model vehicles and R/C vehicles of the brands Maisto, Bburago and Bauer Exclusive, toy weapons and carnival articles of the brands J.G. Schrödel and Sohni-Wicke, pools and leisure articles from INTEX as well as learning games from HEADU. Own manufacturing facilities exist for plush and plush weaving in China, for toy weapons, eight-round cap ammunition and tools at Sohni-Wicke in Hattingen, and for the building-block range. Handcrafted model cars of the Bauer Exklusiv Edition (scales 1:12 and 1:18, up to 1,900 individual parts) round off the spectrum. Locations are Nuremberg (headquarters), Hattingen (production), Igensdorf (central warehouse) and Hong Kong (branch office).
- Site
- Nürnberg
- Processes
- Plush production and plush weaving, Manufacture of tools for toy articles (own tool manufacturing), Cap ammunition manufacturing (ammunition for toy weapons) and toy factory production, Handcrafted model cars (Bauer Exclusive Edition, scale 1:12 and 1:18, up to 1,900, Sales/distribution of toys (import/export), Own manufacturing (plush in China, toy weapons in Hattingen, building blocks), Service & spare parts shipping, Showroom
- Materials
- Zinc, Plastic, Wood, Plush/Textile, Paper
- Founded
- 1961
- Industries
- Toys, Model vehicles, Carnival articles, Pool and leisure articles, Learning toys
- 01
Product development and tool manufacturing
- 02
Own manufacturing (plush, toy weapons, building blocks)
- 03
Import/distribution of the brand partners
- 04
Central warehouse Igensdorf
- 05
Distribution to retail and end customers (online shops, service & spare parts)
Materials and Processes
Zinc
Material for toy weapons of the brands J.G. Schrödel and Sohni-Wicke.
Plastic
Main material for toy articles, building blocks and model vehicles.
Wood
Used for accessories and grips of toy weapons.
Plush/Textile
Material for the own plush production and plush weaving in China.
Paper
Raw material for eight-round cap ammunition for toy weapons.
Locations
Nuremberg
DEHeadquarters and sales
- Showroom
Hattingen
DEProduction facility (Sohni-Wicke, cap ammunition and toy factory, branch office)
- Materials
- Zinc, Plastic, Paper
Igensdorf
DECentral warehouse (since 2021 with high-bay warehouse)
- High-bay warehouse
Hong Kong
HKBranch office (Bauer International Ltd.), contact point for the Asian market
Products and Components
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Plush production and plush weavingAssembly | – | – | – | – | Plush (textile) |
| Manufacture of tools for toy articles (own tool manufacturing)Engineering | – | – | – | – | Zinc, Plastic, Wood |
| Cap ammunition manufacturing (ammunition for toy weapons) and toy factory productionPlastics | – | – | – | – | Paper (cap ammunition) |
| Handcrafted model cars (Bauer Exclusive Edition, scale 1:12 and 1:18, up to 1,900Assembly | – | – | – | – | Zinc, Plastic |
Additional services
Company History
- 1961
Founded by Heinrich Bauer in Nuremberg; import of renowned toy brands
- 1962
Opening of a branch office in Hong Kong
- 1970
Partnership with the May Cheong Group (brand Maisto)
- 1988
Establishment of an own plush production and plush weaving facility in China
- 1990
Partnership with INTEX
- 1991
Exclusive distribution of INTEX in the German toy market
- 2003
Acquisition of the long-established company J.G. Schrödel (founded 1846)
- 2004
Establishment of an own manufacturing for the building-block range
- 2006
Acquisition of Sohni-Wicke including the production facility in Hattingen
- 2009
Introduction of the Bauer Exklusiv Edition (handcrafted model cars 1:12 and 1:18)
- 2010
Pia Bauer takes over the management
- 2020
Exclusive distribution of Bburago model vehicles in DE and AT
- 2021
Expansion of the central warehouse Igensdorf with a high-bay warehouse
- 2022
Addition of the brand HEADU (learning games)
- 2025
Appointment as global INTEX Exclusive Distributor for DE/AT; addition of the brand MADMIA