Manufacturing of doll clothing, doll accessories and quality toys since 1949.
Heless GmbH
Schwetzingen (Zähringer Straße 45)New on Amplifa
About Heless
Heless GmbH is a family business founded in 1949 by Helga Moll and based in Schwetzingen, now run by the second and third generation. The product range includes doll clothing for baby, standing and fashion dolls in sizes of approximately 20 to 50 cm, doll accessories such as bathtubs, potties and hangers, as well as wooden accessories such as pacifiers and feeding sets. The textiles are made among other things from muslin, corduroy, velour, knit, plush and tulle, partly from 100 % organic cotton from certified organic farming; other materials are polyester, elastane, polyurethane, vinyl and wood. Part of the doll accessories is manufactured in Germany, and some products are traded according to the standards of Fairtrade International. The toys comply with the European standard EN71 for safe toys, carry the CE mark and have been awarded the "spiel gut" seal on numerous occasions. Distribution takes place via the specialized retail trade (point of sale) and the company's own online shop.
- Site
- Schwetzingen
- Processes
- Doll clothing sewing (clothing for dolls), Doll accessories manufacturing (bathtubs, potties, hangers), Wooden accessories manufacturing (pacifiers, bottles, feeding sets, shampoo bottle), Specialized retail sales (point of sale), Online shop, Product development for own product range
- Materials
- Cotton (100%, partly organic from certified organic farming), Polyester, Elastane, Polyurethane, Vinyl (dolls by Paola Reina), Wood, Cotton (muslin, partly organic), Vinyl
- Certificates
- EN71 / CE (product standard), spiel gut seal (products), EN71 / CE
- Founded
- 1949
- Industries
- Toys, Doll accessories, Doll clothing
- 01
Product development
- 02
Material procurement (textile, plastic, wood)
- 03
Sewing / production
- 04
Quality control
- 05
Distribution via specialized retail and online shop
Materials and Workmanship
Cotton (muslin, partly organic)
100 % cotton, partly from certified organic farming, for doll clothing of the Cotton Collection.
Polyester
Used for bathrobes, hooded bath towels and lining fabrics.
Elastane
Elastic content in shirts and tights for fit.
Polyurethane
Outer material and soles of doll shoes.
Vinyl
Material of the Gordi dolls by Paola Reina.
Wood
Pacifiers, bottles, feeding sets, hangers and shampoo bottles.
Location
Schwetzingen
DECompany headquarters, product development and sales
- Materials
- Textile, plastic, wood
Products
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Doll clothing sewing (clothing for dolls)Textile processing | – | – | – | – | Cotton, Muslin, Elastane, Polyester, Corduroy, Velour, Knit, Plush, Tulle, Bouclé |
| Doll accessories manufacturing (bathtubs, potties, hangers)Plastics | – | – | – | – | Plastic |
| Wooden accessories manufacturing (pacifiers, bottles, feeding sets, shampoo bottle)Wood processing | – | – | – | – | Wood |
Additional services
Quality and Safety
All products comply with the European standard EN71 for safe toys and carry the CE mark. In addition to strict internal quality control, regular testing and certification by independent test institutes is carried out; many items are awarded the "spiel gut" seal.
| Evidence | Schwetzingen |
|---|---|
| EN71 / CE |
History
- 1949
Founded by Helga Moll in Roth; first collection: doll pacifiers, doll rattles, doll bottles.
- 1950
Breakthrough at the Nuremberg Toy Fair.
- 1950er
Relocation of the company headquarters from Roth to Schwetzingen.
- 1960er
Delegation trips to Japan, Hong Kong and Taiwan; 1969 expansion of the premises in Schwetzingen.
- 1970er
Expansion of the range to include role-play toys and doll care articles.
- 1981
Beate Becker joins the company.
- 1990
Beate Becker becomes co-managing director; first doll clothing collection (Basic Collection).
- 2000er
Focus on the textile product world.