Produces fruit juices, nectars, concentrates, iced tea, tea drinks, wines and fine brandies at six European plants.
Hermann Pfanner Getränke GmbH
Lauterach (AT) · Enns (AT) · Reinbek (DE) · Lüttow-Valluhn (DE) · Policoro (IT) · Bar (UA)New on Amplifa
About Pfanner
Hermann Pfanner Getränke GmbH is an Austrian beverage producer headquartered in Lauterach (Vorarlberg) and is run as a family business in the fifth generation, with representatives of the sixth generation joining in 2025. The company produces fruit juices, nectars and concentrates, iced teas and tea drinks, wines and fine brandies, processing around 120,000 tonnes of fruit annually with a production capacity of over 500 million litres per year. Products are filled in Tetra Pak, Elopak, SIG combidome, PET bottles, glass bottles and cans; in addition, Pfanner offers contract bottling for partner companies. Around 80 percent of production is exported to more than 90 countries, with the main markets being Germany, Italy, Austria and the Czech Republic. Alongside the headquarters in Lauterach, the company operates production sites in Enns (largest plant), Reinbek, Lüttow-Valluhn, Policoro and Bar. As one of Europe's largest apple processors, Pfanner relies on quality seals such as Fairtrade, Rainforest Alliance and organic, as well as resource-saving production with photovoltaic systems that already cover 20 percent of its electricity needs.
- Site
- A-6872 Lauterach
- Processes
- Contract bottling, Brand building with celebrities (subsidiary Fluence), Online shop direct sales
- Materials
- Fruit Juices & Nectars, Fruit Juice Concentrates & Purées, Iced Tea & Tea Drinks, Wines & Fine Brandies, Contract Bottling
- Certificates
- Fairtrade, Organic, Rainforest Alliance, State Award / Federal Coat of Arms
- Founded
- 1856
- Employees
- 1000
- Industries
- Beverage industry, Fruit juice, Soft drinks/iced tea, Fruit juice concentrates
- 01
Fruit purchasing from selected growing regions worldwide
- 02
Processing into fruit juices, concentrates and purées
- 03
Brewing of the tea varieties (iced tea/tea drinks)
- 04
Filling in Tetra Pak, Elopak, SIG combidome, PET, glass and cans
- 05
Contract bottling for partner companies
- 06
Distribution to over 90 countries
Products & Processes
Fruit Juices & Nectars
Core range of domestic and exotic fruits, around 250 products.
Fruit Juice Concentrates & Purées
Production in Enns and Policoro, also for distribution to partners.
Iced Tea & Tea Drinks
Directly brewed tea varieties; market leader in the iced tea segment in Germany since 2001.
Wines & Fine Brandies
Complementary range rooted in the company's tradition.
Contract Bottling
Contract bottling for partner companies in all common packaging formats.
Locations
Lauterach
ATHeadquarters and production site
- Materials
- Fruit juices, iced tea, tea drinks
Enns
ATLargest production facility, fruit juice concentrates
- Materials
- Fruit juice concentrates
Reinbek (near Hamburg)
DEProduction site
Lüttow-Valluhn
DEProduction site
Policoro
ITProduction site for concentrates and purées
- Materials
- Fruit juice concentrates, purées
Bar
UAProduction site
Industries
Additional services
Reference customers
Quality & Seals
Pfanner works with quality seals such as FAIRTRADE (since 2001), Rainforest Alliance and organic, and in 1984 received the Austrian State Award entitling it to display the federal coat of arms.
| Evidence | Lauterach |
|---|---|
| State Award / Federal Coat of Arms | |
| Fairtrade | |
| Rainforest Alliance | |
| Organic |
History
- 1856
Max Hermann Pfanner bought the Hirschen inn in Lauterach and founded a gasthaus brewery.
- 1919
Grandson Hermann Pfanner took over the business and expanded it with the trade in agricultural products, wine and spirits.
- 1933
Fruit juice production for the first time.
- 1944
Death of Hermann Pfanner; his widow Ferdinanda continued the business with the children.
- 1984
Austrian State Award; right to display the federal coat of arms.
- 1986
Opening of the plant in Enns (Upper Austria) for fruit juice concentrates.
- 1988
Foundation of Hermann Pfanner Getränke GmbH; handover to the next generation.
- 2001
Start of fruit juice production in Reinbek (Germany); Fairtrade partnership; market leader in iced tea in Germany since 2001.
- 2006
Revenue exceeded €200 million for the first time.
- 2018
Winner of the Fairtrade Award (1st place).
- 2024
Revenue increased by 12% to €455 million; €30 million invested, including expansion of the high-bay warehouse in Enns; a total of €50 million planned for the Lauterach site by 2026.
- 2025
Revenue increased to €460 million; representatives of the sixth family generation take on central roles.