Development and manufacturing of flavours and casings for the tobacco and nicotine industry since 1954
Hertz Flavors KG
Reinbek · Surabaya/Ngoro (Indonesia)New on Amplifa
About Hertz Flavors
Hertz Flavors is a family-run company founded in Hamburg in 1954, headquartered in Reinbek near Hamburg, which develops and produces flavours and casings for the tobacco and nicotine industry. The product range covers traditional tobacco products, new-generation products such as e-liquids, as well as special applications and accessories. Services range from flavour design to analytical procedures such as GC-MS and sensory evaluations through to manufacturing and Regulatory & Compliance consulting; more than 2,000 ingredients are in the portfolio and over 100,000 formulations have been created. Production is carried out predominantly with food-grade raw materials with an annual capacity of around 3,000 tonnes of flavours at the sites in Germany and Indonesia. Since 2023, the company has been part of the Arethia Group with the product divisions Hertz Flavors and FLAVORIQ as well as innovation centres in Dubai and Switzerland. The company employs more than 250 staff and has recorded average annual growth of over 10% since 2012.
- Site
- Reinbek
- Processes
- Flavour design, Flavour manufacturing, Regulatory & Compliance, Integrated flavour solution
- Materials
- Food-grade raw materials, Gas chromatography-mass spectrometry
- Certificates
- ISO 9001, HACCP
- Founded
- 1954
- Employees
- > 250
- Industries
- Tobacco and nicotine industry, E-liquids/new generation products
- 01
Flavour design (sensory evaluation, GC-MS analysis)
- 02
Formulation development with application testing
- 03
Regulatory & Compliance review
- 04
Flavour manufacturing
- 05
Technical documentation and support
Development & Analytical Procedures
Food-grade raw materials
Predominant use of food-grade raw materials for flavours and casings.
Gas chromatography-mass spectrometry
Molecular-level analysis of target samples for the replication and development of taste profiles.
Sites
Reinbek
DEAdministration and production
- Materials
- Flavours, casings
Surabaya/Ngoro
IDProduction (first international plant)
- Materials
- Flavours
Applications
Inside the production
Industries
Additional services
Quality
The production plant is certified to DIN EN ISO 9001 and complies with the HACCP food standard; the products are made predominantly from food-grade raw materials and are subject to rigorous testing and quality control procedures.
| Evidence | Reinbek |
|---|---|
| ISO 9001 | |
| HACCP |
History
- 1954
Alfred N. Hertz founds Alfred N. Hertz GmbH in Hamburg, specialising in flavours for the tobacco industry.
- 1950er–1970e
Expansion into Europe from a garage.
- 1980
Under Christian G. Hertz, international expansion as a global player.
- 2000
Construction of a second production plant in Reinbek.
- 2013
Philipp Hertz, third generation, joins the company.
- 2014
Founding of FLAVORIQ (e-flavours/e-liquids) and the Sales & Innovation Center in Dubai, UAE.
- 2017
First international production plant in Surabaya, Indonesia.
- 2023
Restructuring into Arethia Holding with the divisions Hertz Flavors and FLAVORIQ as well as innovation centres in Dubai and Switzerland.