Multi-brand chain retailer for lingerie and underwear with over 100 specialty stores and an online shop
Herzog & Bräuer Handels GmbH & Co. KG
Rötha (head office) · over 100 branches in GermanyNew on Amplifa
About us
Herzog & Bräuer is a German retailer in the lingerie and underwear sector headquartered in Rötha near Leipzig. The company has been active in the market as a multi-brand chain retailer for over 20 years and operates more than 100 specialty stores as well as an online shop. It sells underwear and lingerie from renowned manufacturers such as Mey, Triumph, sloggi, Anita, bruno banani and other brands. The product range includes undershirts, shirts, tops and related items. In-store consultation is provided by over 400 trained lingerie and underwear advisors; their experience also informs the product selection of the online shop. The head office and administration are located at Verwaltungsring in 04571 Rötha.
- Site
- Rötha
- Processes
- Retail sale of lingerie and underwear, Personal consultation in specialty stores, Online shop sales
- Materials
- Undershirts, Tops & Shirts
- Employees
- over 400
- Industries
- Textile retail, Underwear/lingerie retail
- 01
Purchasing goods from renowned manufacturers
- 02
Product range selection
- 03
Retail sales with personal consultation
- 04
Online shop sales
Product range & brands
Undershirts
Underwear items from various brands and colors in retail and online sales
Tops & Shirts
Tops with wide straps and Sporty shirts from the product range
Locations
Rötha, Verwaltungsring 5
DEHead office/administration
Rötha, Verwaltungsring 6
DEAdministration of the general partner Frank Herzog Verwaltungs-GmbH
Sample products
Inside the production
Industries
Additional services
History
Over 20 years in the market as an underwear multi-brand chain retailer