Chinese electronics group that manufactures televisions, home appliances, air conditioners, semiconductors and automotive electronics.
Hisense Group Co., Ltd.
Qingdao, CN · Garching bei München, DE · Ljubljana, SI · Peine, DENew on Amplifa
About Hisense
Hisense Group Co., Ltd. is a Chinese electronics group headquartered in Qingdao that emerged from the Qingdao No. 2 Radio Factory founded in 1969. The company manufactures televisions, home appliances such as refrigerators and freezers, washing machines and air conditioners, as well as mobile devices, projectors, monitors, POS solutions, semiconductors, automotive electronics and network energy technology. As of 2015, Hisense operated 16 production sites and eleven research and development facilities worldwide and employed around 75,000 people at that time. In addition to distributing its own brands such as Hisense, Gorenje, Toshiba Regza and Kelon, the company also acts as an OEM manufacturer for products under third-party brands. The products are sold in over 130 countries; in Germany the group is represented by a branch in Garching near Munich as well as logistics via Fiege in Peine. Since 2020, Hisense Gorenje Europe, d.o.o. in Ljubljana has consolidated the commercial activities of the Hisense Europe Group.
- Site
- Qingdao, Shandong, China
- Processes
- OEM manufacturing, Distribution in over 130 countries, Smart TV platform VIDAA
- Materials
- Televisions, Home appliances, Semiconductors, Automotive electronics, Network energy and smart energy
- Founded
- 1969
- Employees
- ~75,000 (as of 2015)
- Industries
- Consumer electronics, Home appliances, Air conditioners, Mobile devices, Projectors, Monitors
- 01
Development (R&D facilities)
- 02
Component manufacturing (semiconductors, displays)
- 03
Assembly of finished products
- 04
OEM manufacturing
- 05
Logistics and distribution in over 130 countries
Product Areas and Manufacturing
Televisions
LCD, OLED, Mini-LED and 8K televisions under its own brand as well as OEM.
Home appliances
Refrigerators and freezers, washing machines, air conditioners and coolers.
Semiconductors
Via subsidiaries such as Hisense Wideopen, Changelight and Hi-Image.
Automotive electronics
Via the subsidiary Sanden.
Network energy and smart energy
Via subsidiaries such as Colin Electric, Dachi Electric and Network Energy.
Locations
Qingdao
CNHeadquarters
- Materials
- Electronics, home appliances, semiconductors
Garching near Munich
DEGerman branch
Ljubljana
SIHisense Gorenje Europe, d.o.o. – Administration Hisense Europe Group
Peine
DELogistics (via Fiege Logistics)
Products
Inside the production
Industries
Additional services
Reference customers
History
- 1969
Founded as Qingdao No. 2 Radio Factory, initially transistor radios
- 1979
Merger to form Qingdao General Television Factory, start of TV production
- 1992
Zhou Houjian becomes head of the TV plant
- 1994
Foundation of the Hisense Group
- 1997
Listing of Hisense Electrical Co. on the Shanghai Stock Exchange
- 2002
Joint venture with Hitachi (air conditioners)
- 2006
Acquisition of Guandong Kelon Electrical Holdings; market launch in Germany via Quadral
- 2007
First Chinese LCD TV module
- 2008
Joint venture with Whirlpool
- 2013
Technology partnership with Loewe
- 2015
Acquisition of Sharp's North and South American TV business including the plant in Mexico
- 2017
Acquisition of 95% of Toshiba Visual Solutions (Regza)
- 2018
Acquisition of ~95% of Gorenje for 293 million euros; first OLED TV
- 2019
100% of Gorenje shares; UEFA Euro 2024 sponsorship together with Gorenje
- 2020
Foundation of Hisense Gorenje Europe, d.o.o. in Ljubljana
- 2021
First 8K TV
- 2024
VIDAA second most installed smart TV operating system