Holthoff Trading GmbH

About HMF

The Holthoff Trading GmbH has been selling metal goods under the HMF brand (Holthoff Metallwaren-Fabrik) since 1949. The portfolio includes cash boxes, tinplate collection boxes, key safes and key cabinets, furniture safes, coin counting trays, money hiders, fire-protected document boxes, transport cases as well as acrylic counter displays made of acrylic plastic. The core product groups are divided into cash storage, key storage and document storage; additionally, branded security technology products such as Honeywell and Masterlock are distributed. Own production was relocated abroad in 2015; since then, the business model has also included the inclusion of externally produced articles. In addition to online sales via its own shops and marketplaces, the company offers fulfillment services in two logistics centers with a total of 6,500 sqm of warehouse space as well as IT services such as ERP provision and server hosting. The company is headquartered in Welver-Scheidingen; a second location with office, sales and logistics center is located in Ense-Bremen.

Site

Welver

Processes

Online sales and distribution (marketplaces such as Amazon, eBay), SEO-optimized listing creation, Google AdWords/Shopping optimization, Creation of own online shops, Fulfillment (warehousing, picking, shipping), Goods receipt including incoming inspections, Inventory management, stocktaking, reporting, Import handling

Materials

Tinplate, Acrylic plastic

Founded

1949

Industries

Office supplies, DIY stores, Security technology, E-commerce/Fulfillment

1. 01

   Product sourcing (own brand, externally produced, import handling)

2. 02

   Goods receipt including incoming inspections

3. 03

   Warehousing and inventory management

4. 04

   Online sales via own shops and marketplaces

5. 05

   Picking and fulfillment shipping

Materials

Locations

Welver-Scheidingen

DE

Central company headquarters, shipping warehouse/logistics center (since 2017)

Ense-Bremen

DE

Office, sales, second logistics center (since 2025)

Products

Inside the production

History

1. 1949

   Company founded by the brothers Josef and Hermann Holthoff

2. 1953

   Construction of the operating facility in Ense-Lüttringen

3. 1966

   Expansion of the production site and acquisition of new production equipment

4. 1972

   Expansion of existing warehouse space

5. 1986

   Handover to the 2nd generation, new company owner: Dietmar Holthoff

6. 2002

   Increase in production volume following the monetary union in the European region

7. 2002

   First online sale

8. 2006

   Inclusion of externally produced articles, marketing via own online shops

9. 2015

   Relocation of own production abroad

10. 2017

    Construction of the logistics center in the Welver industrial area

11. 2019

    Renaming to Holthoff Trading GmbH, central company headquarters in Scheidingen

12. 2022

    Migration to a new merchandise management system

13. 2025

    Commissioning of a second logistics center in Ense