Development partner for digital products, innovation and market research for public insurers – from idea to MVP.
idf innovations- und digitalisierungsfabrik gmbh
Berlin · HamburgNew on Amplifa
About id-fabrik
id-fabrik (idf innovations- und digitalisierungsfabrik gmbh) is a company founded in 2019, headquartered in Berlin with a second location in Hamburg. The 20-person team supports public insurers in implementing digital projects using agile methods. The services include product development from the first idea through prototyping and MVP development to holistic digital product concepts, as well as digital tools for lead generation. In addition, the company offers workshops on strategy alignment, OKR coaching, customer journey mapping, and research and market research services such as trend analyses, usage analyses, interviews and validation services. The products include MatchUp (sponsoring platform for e-sports and insurance agencies), plan.mily (financial planning for young families), after/work (digital campaign tool for determining the retirement gap) and Phishing for Competence (digital awareness raising for SMEs on cyber risks). Project partners include Versicherungskammer Bayern, Feuersozietät and Provinzial Nord Brandkasse AG.
- Site
- Berlin
- Processes
- Product development (prototyping, MVP, digital product concepts), Strategy & Innovation (workshops, OKR coaching, customer journey mapping), Research & Market Research (trend analyses, usage analyses, interviews, validation, reports), Customer-specific projects
- Materials
- Product Development, Strategy & Innovation, Research & Market Research
- Certificates
- ISO-compliant working method
- Founded
- 2019
- Employees
- 20
- Industries
- Insurance (public insurers), Cyber/Property & Casualty, Life/Pension Provision, Agency Sales
- 01
Project Clarification & Target Vision
- 02
Research & Validation
- 03
Conception & Prototyping
- 04
MVP Development
- 05
Piloting & Handover
Services and Methods
Product Development
Prototyping, MVP development and digital product concepts for insurers.
Strategy & Innovation
Workshops, OKR coaching and customer journey mapping for strategy alignment.
Research & Market Research
Trend analyses, usage analyses, interviews and validation services as a basis for decision-making.
Locations
Berlin
DEHeadquarters, Product Development
Hamburg
DELocation for Idea Development
Industries
Additional services
Reference customers
Working Method and Quality
The working method is structured, user-centered, data-based and ISO-compliant; projects go through defined phases from project clarification to optimization.
| Evidence | Berlin | Hamburg |
|---|---|---|
| ISO-compliant working method |
History
- 2019
Founding of id-fabrik
- 2025
Piloting of Phishing for Competence with 19 SME decision-makers in Q2 as well as after/work pilot with 4,800 existing customers of Versicherungskammer Bayern and Feuersozietät in Q3/Q4