Interquell GmbH

About IQ Interquell

Interquell GmbH is a long-established family-owned company from the Augsburg region of Bavaria, active in two business divisions. In the IQ Petfood division, the company produces pet food at the Wehringen plant for the premium brands Happy Dog, Happy Cat, Goood and fisch-fit, and according to its own statements feeds millions of dogs, cats and fish every day. In the IQ Food division, the plant in Großaitingen produces various cereal products from high-quality regional raw materials, including products in organic, Halal, Kosher, gluten-free and baby food quality. With this, Interquell GmbH serves the pet food and food industry sectors and is a partner to the food industry. More than 300 employees contribute to the company's success. The company sees itself as a pioneer of wholesome and ethical nutrition and is rooted in the Augsburg region.

Site

Wehringen

Processes

Manufacture of cereal products in organic, Halal, Kosher, gluten-free and baby food quality, Production of pet food (dry / premium petfood)

Employees

300+

Industries

Pet food / Petfood, Food industry

1. 01

   Procurement of high-quality regional raw materials

2. 02

   Production of cereal products (IQ Food, Großaitingen)

3. 03

   Production of pet food (IQ Petfood, Wehringen)

4. 04

   Distribution of the brands Happy Dog, Happy Cat, Goood, fisch-fit

Sites

Wehringen

DE

Pet food plant (IQ Petfood): production of the brands Happy Dog, Happy Cat, Goood, fisch-fit

Großaitingen

DE

IQ Food plant: production of various cereal products in organic, Halal, Kosher, gluten-free and baby food quality

Products

Inside the production

History

1. 1960er

   Beginning of the "Happy Dog" brand history as the "start-up of the 1960s" (according to a press report in the Schwabmünchner Allgemeine, 24.01.2023)