Handcrafted premium ice cream made from fairly sourced ingredients with a fixed share of proceeds going to social-justice movements
Just Social UG (haftungsbeschränkt)
BerlinNew on Amplifa
About just ice cream
just ice cream (Just Social UG) produces handcrafted premium ice cream in Berlin using traditional Italian ice-cream making methods. Each flavour is based on a so-called Hero Ingredient with documented provenance, including vanilla from Mexico, sea salt from Mozambique, cocoa from Ecuador, saffron from Afghanistan and coffee from Guatemala. The ingredients are sourced fairly and socially; a fixed share of every sale flows as a so-called social out directly to social-justice movements. The concept operates under the name B4C (Business for Communities). The company was founded by Peter Backus, who learned ice-cream making in Italy, Jan Stassen and Laura Ludwig. The offering includes wholesale sales, hospitality formats such as Affogato, and event formats (Ice Cream Social) with catering, pop-up stand and team workshop. The company is based at Kreuzbergstrasse 37-38 in Berlin-Kreuzberg.
- Site
- Berlin
- Processes
- Ice-cream production (handcrafted premium ice cream, traditional Italian ice-cream making), Ice Cream Social (catering, pop-up stand, team workshop), Wholesale / Hospitality (selling and serving the ice cream to retail and gastronomy), Tasting (booking tastings), Affogato (opening the cup, pouring espresso over it), Production and sale of premium ice cream (wholesale), Hospitality (serving format, e.g. affogato), Catering / Event formats: catering, pop-up stand, team workshop (Ice Cream Social)
- Materials
- Vanilla, Sea salt, Cocoa (chocolate), Saffron, Coffee (Cold Brew / Espresso), Mango, Schwarzbier, Strawberry
- Certificates
- B4C – Business for Communities
- Industries
- Gastronomy / Hospitality, Food wholesale / Retail, Events
- 01
Procurement of fairly sourced ingredients
- 02
Ice-cream production in the Italian tradition
- 03
Sales (wholesale)
- 04
Serving formats (hospitality, affogato)
- 05
Event formats (Ice Cream Social)
- 06
Tasting
Ingredients
Vanilla (Mexico)
Main ingredient of several flavours such as Vanilla Twice and Smokey Vanilla.
Sea salt (Mozambique)
Main ingredient of the flavours Salty Mango, Seasalt Miso Karamel and Mahleb Cherry.
Cocoa/Chocolate (Ecuador)
Base of the flavours Schokolade Pur and Schokolade Schwarzbier.
Saffron (Afghanistan)
Main ingredient of Vanille Safran.
Coffee (Guatemala)
Main ingredient of Cold Brew Coffee.
Red Kampot Pepper
Main ingredient of Erdbeer Pfeffer.
Basil, lemon, mango, strawberry
Fruit and herb ingredients for sorbets and flavours.
Locations
Berlin, Kreuzbergstraße 37-38
DECompany headquarters
- Lot size
- Unit pack 12 pcs.
- Materials
- Ice cream, espresso
Flavours
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Ice-cream production (handcrafted premium ice cream, traditional Italian ice-cream making)Plastics | – | – | – | Unit pack 12 pcs. | Milk, Cream, Sugar, Vanilla (Mexico), Sea salt (Mozambique), Saffron (Afghanistan), Cocoa/Chocolate (Ecuador), Mango, Basil, Lemon, Strawberry, Pepper (Red Kampot Pepper), Miso, Karamel, Schwarzbier, Mahleb, Coffee (Guatemala), Espresso |
| Ice Cream Social (catering, pop-up stand, team workshop)Assembly | – | – | – | – | – |
| Wholesale / Hospitality (selling and serving the ice cream to retail and gastronomy)Engineering | – | – | – | – | – |
| Tasting (booking tastings)Testing | – | – | – | – | – |
| Affogato (opening the cup, pouring espresso over it)Plastics | – | – | – | Unit pack 12 pcs. | Ice cream, Espresso |
Additional services
Social Impact
A fixed share of every sale flows structurally to social-justice movements. Ingredients come from suppliers who, according to the company, are paid fairly.
| Evidence | Berlin |
|---|---|
| B4C – Business for Communities |
Background
- 2017
Laura Ludwig founds the Museum of Values (over 50 projects) – the founder's prior experience
Founding of just ice cream by Peter Backus, Jan Stassen and Laura Ludwig; Backus learned ice-cream making in Italy