Brewery and beverage group: beer, beer mixed drinks and non-alcoholic beverages with distribution and service activities

Karlsberg Holding GmbH

Homburg (Saar), DE · Saverne, FRNew on Amplifa

1878Founded

approx. 1,100Employees (group, 2024)

123.4 million €Revenue Karlsberg Brauerei GmbH (2024)

3.5 million hlBeer output (2008)

approx. 700Employees at the Homburg headquarters

About Karlsberg

Karlsberg Holding GmbH, headquartered in Homburg (Saar), is the management holding company of the Karlsberg Group, which emerged from the Karlsberg Brewery founded in 1878 by Christian Weber. The group produces and distributes beer and beer mixed drinks as well as non-alcoholic beverages. Well-known brands include Karlsberg UrPils, MiXery – the first beer mixed drink combining cola and beer on the German market – as well as Becker's, Ottweiler and Trierer Löwenbräu. In addition, the group holds a majority stake in Mineralbrunnen Überkingen-Teinach GmbH & Co. KGaA with the brands Afri-Cola, Staatlich Fachingen and Hirschquelle. The group comprises around 1,100 employees, of whom approximately 700 are based at the headquarters in Homburg, and is represented with subsidiaries in Saverne (France), including Brasserie Licorne SAS. Karlsberg Brauerei GmbH generated revenue of 123.4 million euros in 2024.

Site: Homburg (Saar)
Processes: Beverage distribution, Hospitality services, Transport services, Event services, Real estate management
Materials: Beer and beer mixed drinks, Non-alcoholic beverages
Founded: 1878
Employees: 1100
Industries: Brewing / beer and beer mixed drinks, Non-alcoholic beverages, Beverage distribution, Transport and event services

01
Brewery and beverage production
02
Beverage distribution
03
Hospitality and transport services
04
Event services
05
Real estate management

Products and Brands

Bier

Beer and beer mixed drinks

The core product comprises around 20 beer varieties, including pilsner, export, pale lager, cellar beer, strong beer and wheat beer variants, as well as the beer mixed drink MiXery since 1996.

AFG

Non-alcoholic beverages

Non-alcoholic beers, beer mixed drinks and mineral water via the stake in Mineralbrunnen Überkingen-Teinach.

Locations

Homburg

Headquarters and brewery (Karlsberg Holding GmbH, Karlsberg Brauerei GmbH)

Materials: Beer, beer mixed drinks, non-alcoholic beverages

Saverne

Subsidiaries: Brasserie Licorne SAS, Karlsbräu CHR, Saverne Transport

Materials: Beer

Industries

Brewing / beer and beer mixed drinksNon-alcoholic beveragesBeverage distributionTransport and event services

Additional services

Beverage distributionHospitality servicesTransport servicesEvent servicesReal estate management

History

1878
Foundation of the Karlsberg Brewery by Christian Weber in Homburg (Saar), named after the nearby Karlsberg Castle
1988
Start of production of non-alcoholic beer under the Gründel's brand
1996
Introduction of MiXery (first cola-beer mixed drink) and Desperados in the German market
2001
Acquisition of the majority stake in Mineralbrunnen Überkingen-Teinach from Nestlé (including Afri-Cola, Staatlich Fachingen, Hirschquelle)
2008
Revenue approx. 296 million €; beer output 3.5 million hl
2019
Revenue of Karlsberg Brauerei GmbH: 125.8 million €
2021
Markus Meyer takes over the position of CEO Germany of the Karlsberg Group
2022
Renaming of Vendis Gastro GmbH & Co. KG to Karlsberg Direkt GmbH & Co. KG (01.02.2022)
2023
Christian Weber elected President of the German Brewers' Association
2024
Revenue of Karlsberg Brauerei GmbH: 123.4 million €; approx. 1,100 employees in the group
2025
Christian Weber elected President of the European brewers' association Brewers of Europe