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Development, manufacture and distribution of tyre and wheel solutions for automotive, bicycle, powersports and specialty applications.

KE

KENDA Europe A/S

Tilst (DK) · Winsen (DE) · Rugeley (GB) · Beli Manastir (HR) · Crewe (GB) · Turnhout (BE) · Mielec (PL) · Subingen (CH) · Chartres (FR) · Tallinn (EE) · Übersee-Feldwies (DE) · Hangzhou (CN)New on Amplifa

1962Founded (KENDA, Taiwan)
400+Employees in Europe (group: 14,000+)
12Locations in Europe and China
1European Technical Centre (KETC)

About KENDA Europe

KENDA Europe A/S, based in Tilst, Denmark, develops, manufactures and distributes tyres and complete wheel solutions for the European market. The portfolio includes tyres for automotive, bicycle, powersports (ATV/motorcycle) and specialty applications such as trailers, industrial and agricultural machinery, as well as matching complete wheels. KENDA Europe was formed in 2024 through the full integration of wheel system supplier STARCO into the European operations of Taiwanese tyre manufacturer KENDA (founded 1962). The company employs over 400 people in Europe and operates its own European Technical Centre (KETC) with locations in Germany, the UK and Croatia for the design and development of tyres and wheels. It has three manufacturing sites (Croatia, UK, China) and six distribution and sales locations across nine European countries. Group-wide, KENDA has eight tyre and six wheel factories and more than 14,000 employees.

Site
DK-8381 Tilst
Processes
Tyre manufacturing (Tire Manufacturing), Wheel manufacturing (Wheel Manufacturing), Design and development of tyres and wheels (Design, Engineering), Technical centre (R&D, design/development of tyres and wheels), Distribution and sales across Europe, OEM and aftermarket solutions
Materials
Rubber (caoutchouc), Metal (steel/aluminium)
Certificates
ISO 9001
Founded
1962
Industries
Automotive, Bicycle/two-wheeler, Powersports (ATV/motorcycle), Specialty (industrial, trailers, agricultural machinery)
  1. 01

    Engineering and development (KETC)

  2. 02

    Tyre manufacturing

  3. 03

    Wheel manufacturing

  4. 04

    Distribution

  5. 05

    Sales and customer care

Materials & Processes

GUM

Rubber (caoutchouc)

Base material for the pneumatic tyres of bicycles, motorcycles, ATVs, automobiles and industrial applications.

STA

Metal (steel/aluminium)

Materials for the wheel solutions manufactured within the group (not further specified).

Industries

AutomotiveBicycle/two-wheelerPowersports (ATV/motorcycle)Specialty (industrial, trailers, agricultural machinery)

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Tyre manufacturing (Tire Manufacturing)Plastics––––Rubber (caoutchouc)
Wheel manufacturing (Wheel Manufacturing)Forming––––Metal (steel/aluminium, unspecified)
Design and development of tyres and wheels (Design, Engineering)Engineering–––––

Additional services

Technical centre (R&D, design/development of tyres and wheels)Distribution and sales across EuropeOEM and aftermarket solutions

Reference customers

Formula Drift (tyre supplier since 2023)Giant Asia Racing Team (sponsorship)Cleveland CavaliersCleveland Guardians

Quality

A Quality Director coordinates quality procedures across Europe; details on certifications have not been published.

EvidenceTilst
ISO 9001

History

  1. 1962

    KENDA founded in Taiwan

  2. 2003

    Joint venture with Cooper Tire & Rubber Company in China (USD 200 million)

  3. 2010

    KENDA was the 27th largest tyre manufacturer in the world

  4. 2017

    Expansion into Europe through acquisition of Starco Europe A/S (Denmark, 2017 revenue: USD 129.4 million)

  5. 2023

    KENDA becomes tyre supplier of Formula Drift

  6. 2024

    STARCO was integrated into KENDA Europe

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