Specialist retailer and planning service provider for designer furniture and office working environments with online shop and 18 stores
labelfarm GmbH (smow)
Leipzig (headquarters) · Berlin · Chemnitz · Düsseldorf · Essen · Frankfurt · Freiburg · Hamburg · Hannover · Kempten · Cologne · Konstanz · Mainz · Munich · Nuremberg · Black Forest · Stuttgart ·New on Amplifa
About smow
smow is a brand of labelfarm GmbH based in Leipzig and sees itself as a specialist retailer for designer furniture for office and residential areas. The product range includes seating furniture, tables, storage, lighting and accessories from manufacturers such as Vitra, USM Haller, HAY, Cassina, Fritz Hansen, Knoll International, Thonet, Louis Poulsen, Artemide, Muuto, Richard Lampert and Nils Holger Moormann. In addition to the online shop with immediate delivery, smow operates 17 stores in Germany as well as one location in Solothurn (Switzerland). Through its smow works division, the company offers interior design consulting and project planning for office working environments – from needs analysis through space and furnishing concepts to implementation and optimisation, structured according to its own planning instrument, the smow Kompass. Reference clients include companies from technology, finance, healthcare, retail and culture, among them Zalando, JetBrains, EEX and the German Federal Cultural Foundation.
- Site
- Leipzig
- Processes
- Project planning / interior design consulting (office design, smow Kompass), Interior design consulting, Project planning for office working environments (smow works), Office design according to smow Kompass (Orientate, Design, Realise, Live), Online shop with immediate delivery, Consulting/planning for offices, medical practices and public spaces
- Materials
- Designer furniture, USM Haller, Office planning
- Founded
- 2002
- Industries
- Office/working environments, Healthcare, Technology and research, Finance and insurance, Consumer goods and retail, Energy and environment
- 01
Interior design consulting and needs analysis
- 02
Room and space planning (smow Kompass)
- 03
Product selection and procurement from manufacturers
- 04
Coordination and implementation of the furnishing
- 05
Delivery and commissioning
- 06
Evaluation and optimisation after commissioning
Product Range & Services
Designer furniture
Seating furniture, tables, storage, lighting and accessories from renowned manufacturers
USM Haller
Modular furniture system with online configurator
Office planning
Workplace concepts, ergonomics and acoustics planning for offices, medical practices and public spaces
Product Areas
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Project planning / interior design consulting (office design, smow Kompass)Engineering | – | – | – | – | – |
Additional services
Reference customers
History
- 2002
Martina Stadler and Jörg Meinel open smow in Leipzig – pioneering work in designer furniture in Central Germany
- 2008
Launch of the online shop alongside the stores in Leipzig and Chemnitz