Data provider for machine values: specs, valuations and market analyses for over 200,000 machine models from the construction and agricultural machinery industry.
LECTURA GmbH Verlag + Marketing Service
Nuremberg · Brno (CZ)New on Amplifa
About LECTURA
LECTURA GmbH Verlag + Marketing Service is a German family business founded in 1984 in Nuremberg and has been active as a data provider for the machinery industry for over 40 years. The company collects, structures, standardizes and validates data on machines and equipment and provides it via its own digital platforms and services. The offering includes a cross-machine data directory with over 202,800 machine specifications, valuation tools for determining residual values and value developments (Value Curves), a REST API for real-time integration into third-party systems, services for data enrichment (Data Enriching) and data standardization (Asset Catalogue), as well as market research, B2B lead generation and digital marketing services. Target groups are dealers, manufacturers, banks and leasing companies, rental fleet operators, insurance companies as well as authorities and institutions. In addition to its headquarters in Nuremberg, the company maintains a branch office in Brno (Czech Republic). According to the company, the platforms reach over one million users per month and are available in multiple language versions.
- Site
- Nürnberg
- Processes
- Machinery Specs & Datasheets (catalog of over 200,000 machines), Valuation Tools (residual value / machine valuation), REST API 2.0, Value Curves / High Value Lines, B2B Lead Generation, Data Enriching, Market Research / Surveys, Asset Catalogue / data standardization
- Materials
- Machinery Specs & Datasheets, Valuation Tools, REST API 2.0, Value Curves / High Value Lines, Data Enriching, Asset Catalogue, Market Research / Surveys
- Certificates
- Certified security measures (international data confidentiality)
- Founded
- 1984
- Industries
- Construction and construction machinery industry, Agricultural machinery industry, Material Handling, Transport, Dealers and trade in construction machinery, Rental fleet / rental companies
- 01
Data collection on machines, equipment and vehicles
- 02
Standardization and validation of the data
- 03
Enrichment with technical data, datasheets and images
- 04
Provision via data directory, valuation tools and REST API
- 05
Analysis, market research and report creation
- 06
Lead generation and marketing services
Data Products & Services
Machinery Specs & Datasheets
Catalog with technical specifications and datasheets for over 200,000 machine models.
Valuation Tools
Tools for valuing machines and determining residual values for a single machine or a fleet.
REST API 2.0
Interface to over 200,000 machines, prices and technical parameters for integration into third-party systems.
Value Curves / High Value Lines
Data-based forecasting of the value development of machine assets.
Data Enriching
Enrichment of existing machine databases with technical data, images, datasheets and residual values.
Asset Catalogue
Data standardization and taxonomy for machine directories and fleet portfolios.
Market Research / Surveys
Market overviews, dealer analyses and surveys via the platform community.
Locations
Nuremberg
DEHeadquarters / Publishing House
- Materials
- Machinery Specs, Valuation Tools, REST API, marketing services
- LECTURA BuyersGuide
- LECTURA Valuation
- LECTURA News
- LECTURA DigiMessenger
Inside the production
Industries
Additional services
Reference customers
Data Quality
According to the company, the data is validated through the collection, standardization and cleansing of large volumes of data from various sources as well as an own taxonomy with ID structure.
| Evidence | Nuremberg |
|---|---|
| Certified security measures (international data confidentiality) |
History
- 1984
Founded as a German family business in Nuremberg; data provider for the machinery industry for over 40 years.