Leifheit AG

About Leifheit

For more than 65 years, Leifheit AG has been one of the leading providers of household products in Europe. Based in Nassau/Lahn, the company develops and distributes products under the Leifheit and Soehnle brands for the product categories Cleaning, Laundry Care, Kitchen and Wellbeing, including rotary clotheslines, clothes airers, ironing boards, floor cleaning systems, and kitchen and personal scales. Its operating business is divided into the Household, Wellbeing and Private Label segments; in the Private Label segment, the French subsidiaries Birambeau and Herby are active. The Leifheit Group employs around 1,100 staff at 14 own sites and branches, including five logistics and production facilities in Germany, France and the Czech Republic. From Nassau, products are delivered to more than 80 countries worldwide, with a focus on Central and Eastern Europe, Asia and the USA. An in-house test laboratory in Nassau tests products for function and quality; the company holds more than 400 patent applications.

Site

Nassau

Processes

Private-label product development, In-house test laboratory / product testing, Logistics and distribution to international markets, POS marketing and promotion service for retail partners

Certificates

TÜV Rheinland certificate (dishwasher-safe kitchen scale Soehnle Page Aqua, TÜV Rheinland certificate (product certification Page Aqua Proof)

Founded

1959

Employees

approx. 1,100

Industries

Household products (Cleaning, Laundry Care, Kitchen, Wellbeing), Private Label / Retail Brands, Kitchen and Personal Scales, Air Treatment

1. 01

   Product development and design

2. 02

   Test laboratory/product testing

3. 03

   Production and procurement

4. 04

   Logistics and warehousing

5. 05

   Distribution and POS marketing

Locations

Nassau

DE

Headquarters and administration, test laboratory

Zuzenhausen

DE

Warehouse/logistics

Blatná

CZ

Production/warehouse

France

FR

Logistics and production sites (Birambeau, Herby)

Products

Inside the production

Quality

An in-house test laboratory at the headquarters in Nassau tests the products for function, specification and customer requirements. Selected products are certified by third parties, for example the dishwasher-safe kitchen scale Soehnle Page Aqua Proof by TÜV Rheinland.

Company History

1. 1959

   Founded by Günter and Ingeborg Leifheit; first product: carpet sweeper Regulus

2. 1960

   Test sale of the Regulus at a department store: 100 units on the first day

3. 1969

   Two million carpet sweepers per year, market leadership in Europe

4. 1972

   Günter Leifheit sells the company

5. 1973

   Market launch of the first rotary clothesline

6. 1984

   Market launch of the Presto floor mop

7. 1987

   Introduction of the mop, establishment in the wet floor care segment

8. 1993

   Profi floor mop

9. 1997

   Mop wringer

10. 2012

    Patented telescopic handle with brake in the Twist System

11. 2017

    Soehnle expands product categories (blood pressure monitors, air purifiers, Connect app)

12. 2019

    60th anniversary

13. 2021

    Product donation worth EUR 40,000 following the flood disaster

14. 2024

    Commissioning of the historical reappraisal of the founder's Nazi past (H&C Stader)

15. 2026

    Publication of the results of the historical reappraisal; resolution of the FOCUS performance program