Sales representation and own brand PRO® for drills, thread-cutting tools and measuring tools in Bremen

Lienemann GmbH & Co. KG

Bremen · Oyten (former company seat 1993–2020)New on Amplifa

1934Founded

750 sqmWarehouse area

7,500Items in the central warehouse

5Generations in family ownership

About us – Sales representation since 1934

Lienemann GmbH & Co. KG is a sales representation from Bremen now run by the fifth generation, focusing on precision tools for drilling and thread machining. Since 1934, the company has distributed products of renowned manufacturers producing in Germany from the tool, measuring tool and marking technology sectors for trades and industry. In addition to distributing third-party brands (including Böcker, BMI, Heuer, Dapprich, Famag, Tajima, MIB, Pica, Weiler, Wilpu), the company has operated its own brand PRO® for drills and thread-cutting tools since 2003. From a 750 sqm central warehouse in Bremen with around 7,500 stocked items, orders are picked and shipped within 24 hours with a delivery rate above 98 percent. Customers include the production-linked trade (PVH), building materials trade, DIY stores, automotive wholesale and motor vehicle parts trade as well as sanitary wholesale; since 1993 the company has also operated the Nord consignment warehouse for HAZET.

Site: Bremen
Processes: Product and assortment consulting, Product presentation, Product training, Order picking and shipping (central warehouse), Private label (PRO® own brand), Delivery rate > 98%, shipping within 24 hours
Materials: HSS tool steel
Certificates: Quality inspections in materials testing facility
Founded: 1934
Industries: Trades, Industry, Production-linked trade (PVH), Building materials trade, DIY stores, Automotive wholesale

01
Purchasing and distribution of renowned manufacturers
02
Own brand PRO® (drills, thread-cutting tools)
03
Central warehouse Bremen
04
Order picking and shipping
05
Field sales and inside sales support of the specialized trade

Product areas

HSS

HSS tool steel

Material of the represented hand taps (e.g. DIN 352, tolerance 6H).

Locations

Bremen

Headquarters, central warehouse and sales

Materials: Drills, thread-cutting tools, measuring tools

Central warehouse (750 sqm, completed 2020)
Order picking for parcels and pallets

Products

**PRO® drills**Own brand · Trade and industry

**HSS hand taps DIN 352**Thread cutting · Trade and industry

Inside the production

Sales representation – product presentation

Represented brand Böcker lifting equipment

Industries

TradesIndustryProduction-linked trade (PVH)Building materials tradeDIY storesAutomotive wholesaleMotor vehicle parts tradeSanitary wholesaleAutomotive wholesale tradeIndependent motor vehicle parts trade

Additional services

Product and assortment consultingProduct presentationProduct trainingOrder picking and shipping (central warehouse)Private label (PRO® own brand)Delivery rate > 98%, shipping within 24 hours

Reference customers

HAZET (Nord consignment warehouse since 1993)Vossloh Werke (early representation)

Quality

To ensure consistent quality, the company conducts regular quality inspections of PRO® products in a materials testing facility.

Evidence	Bremen
Quality inspections in materials testing facility

History

1934
Founding of the company Gustav Lienemann in Bremen; trade in household goods and products for decorators, the largest represented company was the Vossloh Werke
1951
Expansion of the sales territory (north-west, south-west, centre-north); first tool representations
1979
Territory expansion and move to the larger building in Bremen; conversion to a pure tool representation
1993
Expansion to include Hamburg, Schleswig-Holstein and Mecklenburg-Vorpommern; establishment of the Nord consignment warehouse for HAZET; relocation of the company seat to Oyten
2003
Founding of the own brand PRO®; launch with drill cassettes for the Scandinavian region
2020
Move to the new building in Bremen (Heinrich-Büssing-Straße 11) and completion of the central warehouse