
Family-run goldsmith and jewellery house for in-house jewellery creations, watches and vintage jewels
Lohri AG
Zug, Switzerland (Neugasse 9) · Zug, Switzerland (Neugasse 27)New on Amplifa
About Lohri Zug
Lohri AG, founded in 1970, is a family business now run by the second generation and based in Zug (Switzerland). The house sees itself as a goldsmith family and creates in-house jewellery collections which, according to the company, stand for individuality and masterful craftsmanship. Alongside its own creations, it retails select watch and jewellery brands, including holding the office of an authorised Patek Philippe retailer. The range also includes Unique Vintage Jewels: one-of-a-kind pieces from eras such as Art déco, Art Nouveau and Retro. In the oldest goldsmith house in the world, the company preserves the goldsmithing history of Zug as well as an art-historical jewellery collection. Customers are served personally in two boutiques on Neugasse in Zug, complemented by individual consultation and customer service. The website is aimed exclusively at customers in Switzerland and the Principality of Liechtenstein.
- Site
- Zug
- Processes
- Individual consultation, In-house jewellery creations, Sales of select watch and jewellery brands, Unique Vintage Jewels (one-of-a-kind pieces from Art déco, Art Nouveau, Retro)
- Materials
- In-house jewellery creations, Unique Vintage Jewels
- Certificates
- ISO 9001
- Founded
- 1970
- Industries
- Jewellery, Watches, Luxury Goods
- 01
Jewellery design of in-house creations
- 02
Goldsmith manufacturing
- 03
Curation of select watch and jewellery brands as well as vintage one-of-a-kind
- 04
Individual consultation in the boutiques
- 05
Sales and customer service
Creations and Range
In-house jewellery creations
Collections which, according to the company, combine craftsmanship and timeless design.
Unique Vintage Jewels
One-of-a-kind pieces from Art déco, Art Nouveau and Retro.
Boutiques

Lohri Galerie
CHBoutique, sales and consultation
- Materials
- own creations, vintage one-of-a-kind pieces, watch and jewellery brands

Lohri Haus
CHBoutique, sales and consultation
- Materials
- own creations, vintage one-of-a-kind pieces, watch and jewellery brands
In-House Creations


Inside the production



Industries
Additional services
Craftsmanship and Consultation
The house places value on exceptional workmanship, aesthetics and rarity, as well as on personal, expert consultation in the boutique quarters. Certificates according to industry standards are not documented, as this is a jeweller's and goldsmith's house.
| Evidence | Zug |
|---|---|
| ISO 9001 |
History
- 1970
Founding of the family business; today the second generation is active.