Manufacturer of savory snacks – chips, salted bakery products, peanut flips, crackers and nuts – in the fourth family generation.
Lorenz Snacks GmbH & Co KG
Offenbach am Main (headquarters) · Hankensbüttel (plant & logistics) · Kreba-Neudorf (nuts plant) · Neunburg vorm Wald (plant)New on Amplifa
About Lorenz Snacks
Lorenz Snacks is an independent family company based in Offenbach am Main that has been producing snacks since 1889 and is one of the leading providers in the European snack market. The product range includes potato chips (Crunchips), potato sticks (Pomsticks), salted pretzel sticks and crackers (Saltletts), peanut flips (NicNac's) as well as nut and Naturals products. Production takes place at three German plants: Neunburg vorm Wald (chips, 450 employees), Hankensbüttel (chips and logistics center, 400 employees) and Kreba-Neudorf (nuts, 175 employees); in addition, there are plants in Poland as well as locations in Austria, Russia, Egypt and China. The raw materials – potatoes from long-standing contract farmers, wheat, peanuts as well as sunflower and rapeseed oil – are selected and tested according to the company's own quality standards. Since 2023, the company has been promoting regenerative agriculture in potato cultivation and is a member of the Sustainable Spices Initiative. Lorenz employs around 3,000 people worldwide.
- Site
- Offenbach am Main
- Materials
- Potatoes, Wheat flour, Peanuts, Sunflower and rapeseed oil
- Certificates
- ISO 9001:2015, IFS Food, BRCGS Global Standard Food Safety, EcoVadis Gold Medal 2026, BRCGS
- Founded
- 1889
- Employees
- ~3,000 (worldwide)
- Industries
- Food / sweet and savory snacks, Retail (grocery retail, factory stores), Confectionery/food – savory snacks (chips, pretzel sticks, peanut flips)
- 01
Raw material selection with contract farmers (potatoes, wheat, nuts)
- 02
Incoming goods inspection in the company's own laboratory
- 03
Processing/manufacturing (frying, baking)
- 04
Daily quality checks
- 05
Packaging
- 06
Delivery via the company's own logistics center
Raw Materials & Processing
Potatoes
Basic ingredient for chips and Pomsticks; cultivation jointly with long-standing contract farmers, since 2023 a project for regenerative agriculture.
Wheat flour
For salted bakery products and crackers; processing exclusively in self-audited mills, many of them GFSI-certified.
Peanuts
Direct sourcing from farmers in India, South Africa, Argentina and the USA, partly with further processing in the company's own local operations.
Sunflower and rapeseed oil
For frying and baking; focus on origin and taste.
Locations
Offenbach am Main
DEHeadquarters
Neunburg vorm Wald
DEProduction plant (chips)
- Materials
- Potatoes, oils
Hankensbüttel
DEProduction plant and logistics center (Logistics Center North)
- Materials
- Potatoes, oils
Kreba-Neudorf
DEProduction plant (nuts)
- Materials
- Peanuts, nuts
Stanowice
PLProduction plant
Products
Inside the production
Industries
Quality
The entire production is subject to strict quality requirements; daily laboratory tests are complemented by regular audits by independent institutes. The plants are certified according to IFS Food and BRCGS, and the group quality management system according to ISO 9001:2015.
| Evidence | Offenbach am Main | Neunburg vorm Wald | Hankensbüttel | Kreba-Neudorf |
|---|---|---|---|---|
| ISO 9001:2015 | ||||
| IFS Food | ||||
| BRCGS |
History
- 1889
Hermann Bahlsen founds the Hannoversche Cakesfabrik with 10 employees – the cornerstone of the family company.
- 1935
Launch of the Salzletten (today Saltletts).
- 1951
Heinz Flessner founds the Flessner KG in Neu-Isenburg; the first potato chips produced in Germany and Europe's first automated chip production line.
- 1963
Introduction of Erdnuß-Locken (Curly) – the first peanut flips on the German market.
- 1964
Merger of the Hermann Bahlsen Keksfabrik KG with the Flessner KG.
- 1968
Opening of the chip plant in Neunburg vorm Wald.
- 1972
Opening of the Hankensbüttel plant.
- 1985
Flessner AG and Bahlsen become one company.
- 1991
Production start of the Kreba plant; nut specialist from 1996.
- 1992
Brand launch of Crunchips.
- 1993
Brand launch of NicNac's.
- 1999
Spin-off into three independent companies; renaming to Lorenz Snack-World.
- 2003
Salzletten becomes Saltletts.
- 2006
New logo; opening of the Stanowice production plant (Poland); introduction of Naturals.
- 2018
50th anniversary of the Neunburg vorm Wald plant.
- 2019
After 45 years, Lorenz Bahlsen hands over to his son Moritz (4th generation).
- 2021
New logo / Lorenz rebranding.
- 2023
Start of a regenerative agriculture project in potato cultivation.