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Lorenz – Fertigung

Production of potato chips, salted snacks, peanut flips and nut snacks for the European snack market

Lorenz Logo

Lorenz Snacks GmbH & Co KG

Offenbach am Main (Headquarters) · Hankensbüttel (Plant & Logistics) · Kreba-Neudorf (Plant) · Neunburg vorm Wald (Plant) · Neu-Isenburg (Factory Outlet) · Lindau (Factory Outlet) · GoldenstedtNew on Amplifa

1889Founded (Hannoversche Cakesfabrik, Hermann Bahlsen)
1951Founded Flessner KG, Neu-Isenburg
approx. 3000Employees
5 plants + logistics centerProduction and logistics sites

About Lorenz Snacks

Lorenz Snacks GmbH & Co KG is an independent family-owned company in the food industry headquartered in Offenbach am Main. The company produces savory snacks, including potato chips (Crunchips, Naturals), lye-based pretzel specialties (Saltletts), peanut flips (ErdnußLocken, Monster Munch), peanut flips with a dough coating (NicNac's) as well as nut and potato specialties. Production takes place in the company's own plants in Hankensbüttel, Neunburg vorm Wald and Kreba-Neudorf as well as in Stanowice (Polen); the Northern Logistics Center is also located in Hankensbüttel. Raw materials such as potatoes are sourced predominantly from long-standing contract farmers in the regions surrounding the plants; peanuts are partly purchased directly in the growing regions of India, South Africa, Argentina and the USA and processed on site. The entire production process is subject to strict quality and safety requirements with daily analyses. Around 3,000 employees work at national and international locations, including in Germany, Austria, Poland, India and China.

Site
Offenbach am Main
Processes
Factory outlets / sales, Logistics, Consumer service
Materials
Potatoes, Wheat flour / wholemeal flour, Peanuts, Rapeseed oil and sunflower oil
Certificates
Allergen management, Daily analyses in the plants, GFSI standards (partner mills)
Founded
1889 (foun
Employees
approx. 3000
Industries
Food industry, Snack manufacturing, Food industry/Snack manufacturing
  1. 01

    Raw material purchasing (potatoes, wheat, nuts, oils)

  2. 02

    Processing / frying or baking

  3. 03

    Seasoning

  4. 04

    Packaging

  5. 05

    Logistics (Northern Logistics Center, Hankensbüttel)

  6. 06

    Distribution / factory outlets

Raw Materials & Production Processes

Kartoffeln

Potatoes

Main raw material for chips and raw slices, sourced from long-standing contract farmers around the plants.

Weizen

Wheat flour / wholemeal flour

Basis for baked snacks and lye-based pretzel specialties, processed in audited mills, many of them GFSI-certified.

Erdnüsse

Peanuts

For ErdnußLocken and NicNac's, partly processed directly in own operations in the growing regions.

Rapsöl/Sonnenblumenö

Rapeseed oil and sunflower oil

Used for frying and baking the snacks, rich in unsaturated fatty acids.

Locations & Plants

Standort Offenbach am Main

Offenbach am Main

DE

Headquarters / Central Office

Hankensbüttel

DE

Production plant & Northern Logistics Center

Materials
Potatoes, wheat

Kreba-Neudorf

DE

Production plant (nut specialist)

Materials
Peanuts

Neunburg vorm Wald

DE

Production plant

Materials
Potatoes

Stanowice

PL

Production plant

Neu-Isenburg

DE

Factory outlet

Lindau

DE

Factory outlet

Goldenstedt

DE

Factory outlet

Products & Brands

Crunchips
CrunchipsPotato chips · Food retail
Saltletts
SaltlettsLye-based pretzel snacks · Food retail
ErdnußLocken
ErdnußLockenPeanut flips · Food retail
NicNac's
NicNac'sPeanut flips with dough coating · Food retail
Naturals
NaturalsKettle chips · Food retail
Saltletts Crunchy Bites
Saltletts Crunchy BitesLye-based snack · Food retail
Monster Munch
Monster MunchCorn/peanut snack · Food retail
Nac's Level MIX
Nac's Level MIXSnack mix · Food retail

Inside the production

Naturals kettle chips – roasted in the kettle
Naturals kettle chips – roasted in the kettle
Crunchips Honey BBQ
Crunchips Honey BBQ
Crunchips Thai Sweet Chili Style
Crunchips Thai Sweet Chili Style
Saltletts Tasty Rolls
Saltletts Tasty Rolls
NicNac's Mix it up – Jalapeño
NicNac's Mix it up – Jalapeño
Peanut flips Western Style
Peanut flips Western Style
Crunchips Oriental Style
Crunchips Oriental Style
Simply good raw materials
Simply good raw materials
Packaging: less plastic, more recycling
Packaging: less plastic, more recycling
Sustainability at Lorenz
Sustainability at Lorenz
Collaboration with Plastic Bank
Collaboration with Plastic Bank
Progress Report 2025
Progress Report 2025

Industries

Food industrySnack manufacturingFood industry/Snack manufacturing

Additional services

Factory outlets / salesLogisticsConsumer service

Quality & Food Safety

The entire production process is subject to strict quality and safety requirements, complemented by daily analyses in the plants as well as allergen management with labeling on the packaging.

EvidenceOffenbach am Main
Allergen management
Daily analyses in the plants
GFSI standards (partner mills)

Our History

  1. 1889

    Hermann Bahlsen founds the Hannoversche Cakesfabrik with 10 employees – the cornerstone of today's family-owned company.

  2. 1933-1945

    Company during the Nazi era (addressed on the website).

  3. 1935

    Introduction of the Salzletten (today Saltletts).

  4. 1951

    Heinz Flessner founds the Flessner KG in Neu-Isenburg; Europe's first automatic chip line; supply of potato chips to the US Army.

  5. 1963

    Introduction of ErdnußLocken – the first peanut flips on the German market.

  6. 1964

    Hermann Bahlsen Keksfabrik KG acquires a stake in the Flessner KG.

  7. 1968

    Commissioning of the chip production plant in Neunburg vorm Wald.

  8. 1972

    Opening of the Hankensbüttel plant.

  9. 1985

    Flessner KG and Bahlsen become one.

  10. 1991

    Kreba plant starts production; nut specialist from 1996.

  11. 1992

    Brand launch of Crunchips.

  12. 1993

    Brand launch of NicNac's.

  13. 1999

    Split into three independent companies; renamed Lorenz Snack-World.

  14. 2003

    Salzletten becomes Saltletts.

  15. 2006

    New logo; opening of the Stanowice production plant (Poland); introduction of Naturals.

  16. 2018

    50th anniversary of the Neunburg vorm Wald plant.

  17. 2019

    Lorenz Bahlsen hands over company leadership after 45 years to his son Moritz (4th family generation).

  18. 2021

    Rebranding with a new logo.

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