Develops and produces dietary supplements, cosmetics and perfume “Made in Germany” at its Ahlen site.
LR Health & Beauty Systems GmbH
Ahlen · Innsbruck · HerentalsNew on Amplifa
About LR Health & Beauty
LR Health & Beauty Systems GmbH, with around 1,200 employees, is one of Europe's leading social commerce companies in the health and beauty products sector. The company develops and produces, mostly at its headquarters in Ahlen in Westphalia, high-quality dietary supplements, cosmetics and perfume based on scientific findings and natural ingredients such as aloe vera. The product range includes, among others, the lines LR HEALTH MISSION, LR BODY MISSION, LR MOOD INFUSION, LR ICONIC ELIXIRS, LR ZEITGARD Signature and fermented aloe vera. Quality is ensured by an integrated system of quality management, quality assurance and quality control: sensory, chemical-physical and microbiological testing takes place in the company's own laboratory from raw materials to the end product. Products are distributed via 32 international sales companies and thousands of independent sales partners in direct sales.
- Site
- Ahlen
- Processes
- Research & development, Production at the Ahlen site (“Made in Germany”), Quality management, quality assurance and quality control (laboratory testing: sensory,, Product declaration, Car concept / Experience Center for sales partners (Senger cooperation), Digital customer service (LR Vera 2.0)
- Materials
- Dietary supplements, Cosmetics, Perfume
- Certificates
- FSSC 22000, Cosmetics GMP, IASC (International Aloe Science Council), Dermatest, Friend of the Sea, FSSC 22000 (SGS), IASC
- Employees
- 1200
- Industries
- Dietary supplements, Cosmetics, Perfume, Health & Beauty, Direct sales / social commerce, Social commerce / direct sales
- 01
Research & development
- 02
Production in Ahlen
- 03
Laboratory testing (sensory, chemical-physical, microbiological)
- 04
Product declaration
- 05
Distribution via international sales companies and sales partners
- 06
Digital customer service
Product Lines & Development
Dietary supplements
Product lines such as LR HEALTH MISSION, LR 5IN1 and Aloe Vera Drinking Gels with active ingredients from nature and science.
Cosmetics
Make-up and care products such as LR ZEITGARD Signature.
Perfume
Fragrance creations such as LR MOOD INFUSION and LR ICONIC ELIXIRS.
Locations
Ahlen
DECompany headquarters and main production
- Materials
- Dietary supplements, cosmetics, perfume
Ahlen (Experience Center)
DESenger/LR Experience Center
Innsbruck
ATCountry contact Austria
Herentals
BECountry contact Belgium (LR Cosmetic BVBA)
Products
Inside the production
Industries
Additional services
Quality & Certifications
Quality is ensured through quality management, quality assurance and quality control; sensory, chemical-physical and microbiological tests are carried out in the company's own laboratory, and all results are recorded digitally. Certifications include FSSC 22000 (SGS), Cosmetics GMP, IASC, Dermatest and Friend of the Sea.
| Evidence | Ahlen |
|---|---|
| FSSC 22000 (SGS) | |
| Cosmetics GMP | |
| IASC | |
| Dermatest | |
| Friend of the Sea |
History
- 1985
Founded more than 40 years ago (“For more than 40 years”) – exact founding year not stated in the text.
- 2009
Foundation of the LR Global Kids Fund e.V.
- 2024
Neuroscientific study on LR MOOD INFUSION, conducted by Robertet with 35 test subjects.
- 2025
Jörg Körfer becomes CEO of the LR Group in July.
- 2026
Martin Lipp becomes CFO; completion of the financial realignment; opening of the Senger/LR Experience Center in Ahlen; investment of over €2 million in quality and growth; strategic partnership with Dr. Juchheim; Porsche at the Senger/LR Experience Center.