Lux International GmbH

About Lux International

Lux International GmbH is a direct sales company based in Leipzig-Holzhausen whose roots go back to the Swedish AB Lux, founded in 1901. The company distributes products for air purification, water filtration and cleaning in households and commercial settings, including the AEROGUARD 360° and NOVOLUX air purifiers, the Lux Scrubby cleaning robot, the EVOLUX MAX water treatment unit and the Ecolux Neo Steam Cleaner steam cleaner. Lux is considered one of the first providers of air purifiers for consumers and, through an international network of sales partners, offers personal sales, product consulting, demonstrations at the customer's premises and customer service. The Leipzig logistics center (LUX Allclean – Reinigungs- und Umwelttechnik GmbH) supplies markets in Europe and beyond; sales partners exist, among others, in France, Great Britain, Austria, Poland, Norway, Spain, Italy, Finland, Denmark, Estonia, Hungary, Belgium, Chile, Ecuador, Barbados and the UAE. Following the insolvency of Lux International AG (Switzerland) in December 2024, the business is run by Lux International GmbH in Leipzig, which had been transferred to a Leipzig investor in 2023 as part of the insolvency proceedings.

Site

Leipzig

Processes

Direct sales / personal product consulting and demonstration at the customer's premises, Customer service and service appointment scheduling, 24/7 support via sales partners, Logistics center Germany

Founded

1901

Industries

Consumer goods / household appliances, Air purification, Water filtration, Cleaning and environmental technology, Direct sales

1. 01

   Product selection and procurement

2. 02

   Logistics via the Leipzig logistics center

3. 03

   Direct sales and product consulting by sales partners

4. 04

   Demonstration and commissioning at the customer's premises

5. 05

   Customer service and 24/7 support

Locations

Products

Inside the production

History

1. 1901

   Founding of AB Lux in Sweden by Sven Carlsson; production of kerosene lamps; equipping of over 100 Swedish lighthouses and lighting of the Suez Canal

2. 1907

   New plant in Lilla Essingen; reorientation due to the spread of electric light

3. 1912

   Axel Wenner-Gren joins the company; development of the Lux I vacuum cleaner, later the Lux II; exclusive distribution rights for Germany

4. 1919

   Founding of AB Electrolux by Axel Wenner-Gren; Lux produces exclusively for Electrolux

5. 1923

   Lux produces over 100,000 vacuum cleaners for Electrolux; Wenner-Gren takes over the company

6. 1998

   Electrolux sells Lux to Reinhard von der Becke; consolidation into the new Lux International AG headquartered in Zug, Switzerland

7. 2000

   Lux becomes a specialist in air purification, one of the first providers of air purifiers for consumers

8. 2001

   Introduction of the first steam cleaner product category

9. 2005

   Joint venture with Eureka Forbes, opening up new markets in Asia, Europe and Africa

10. 2011

    Offering of Aquaguard water filter systems

11. 2013

    Lux is fully acquired by Eureka Forbes

12. 2023

    Sale of the last four subsidiaries (Poland, Germany, Austria, Hungary) to an investor from Leipzig during the insolvency proceedings

13. 2024

    Insolvency proceedings opened over Lux International AG (Switzerland); today's Lux International GmbH in Leipzig