
Development and manufactory production of certified natural cosmetics (ARYA LAYA, DIADERMA) in Heidelberg

M.E.G. Gottlieb Diaderma-Haus GmbH + Co. KG
Heidelberg (Am Taubenfeld 25)New on Amplifa
Natural cosmetics manufactory from Heidelberg
M.E.G. Gottlieb Diaderma-Haus GmbH + Co. KG develops and produces the natural cosmetics brands ARYA LAYA and DIADERMA at its Heidelberg site. All formulations are researched and developed in the company's own laboratory; in the attached natural cosmetics manufactory, creams, serums, gels, baths, lotions, oils, shower products and deodorants are made. The range covers facial care, body care, cleansing, tinting as well as hair and scalp care based on plant oils and active ingredients such as olive oil, argan oil, shea butter, aloe vera, hyaluronic acid, coenzyme Q10 and vitamins. Production is designed for smaller quantities and fresh manufacturing; many work steps are done by hand, from screwing on the lids to packing into folding cartons. ARYA LAYA is an exclusive brand in health food stores (Reformhaus) and is subject to the neuform quality guidelines; distribution is via health food stores, drugstores, pharmacies and the company's own online shop. The company was founded in 1905 and remains family-run to this day.
- Site
- Heidelberg
- Processes
- Manufacture of certified natural cosmetics (creams, serums, baths, lotions, oils etc.) in own, Product development and research in the company's own laboratory (natural cosmetics formulation, Filling and packaging (screwing on lids, manual packing into folding cartons,, Product development in the company's own laboratory, Own production in the Heidelberg manufactory (much manual work), Product advice / skin-type consultation, Shipping via cooperation partner VNI (Aachen)
- Materials
- Olive oil (native, organic), Argan oil (organic), Shea butter (organic), Aloe vera (organic, leaf gel), Oat seed oil / fermented oat extract (beta-glucan), Jojoba oil (organic), Almond oil (organic), Castor oil (organic)
- Certificates
- neuform® quality seal (Reformhaus e.G.), Certified natural cosmetics (seals such as NATRUE, COSMOS, BDIH mentioned as, NATRUE / COSMOS / BDIH (as certification references)
- Founded
- 1905
- Employees
- ca. 40
- Industries
- Natural cosmetics, Health food store retail (Reformhaus), Drugstores, Pharmacies, Grocery retail
- 01
Research and formulation development in the company's own laboratory
- 02
Manufacturing in the natural cosmetics manufactory
- 03
Filling into glass jars, glass bottles and dispensers
- 04
Screwing on lids and manual packing into folding cartons
- 05
Shipping via cooperation partner VNI (Aachen)
Active ingredients and raw materials
Plant oils (including olive oil, argan oil, jojoba oil, almond oil, castor oil,
Organic plant oils form the lipid base of the care formulations.
Shea butter (organic)
Rich lipid phase for body butters and nourishing care products.
Aloe vera (organic, leaf gel)
Moisturising, soothing base for gels and care lines.
Active ingredients (including hyaluronic acid, coenzyme Q10, vitamin C/E,
Biotechnologically derived active ingredients for anti-ageing and moisture care.
Glass (glass jars, glass bottles)
Recyclable primary packaging for creams and oils.
Plastic (lids, closures, pump and airless dispensers, tubes)
Closures and dispensing systems including cardboard folding cartons.
Locations

Heidelberg
DEHeadquarters, laboratory, production, shipping
- Lot size
- Small quantities, production on demand
- Materials
- Plant oils, shea butter, aloe vera, plant extracts, vitamins, hyaluronic acid
- Production facilities for small quantities
- Laboratory
Product groups






Inside the production






Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Manufacture of certified natural cosmetics (creams, serums, baths, lotions, oils etc.) in ownKunststoff | – | – | – | small quantities, production on demand | Plant oils (olive oil, argan oil, jojoba oil, almond oil,, Shea butter, Aloe vera gel, Plant extracts, Essential oils, Waxes, Hyaluronic acid, Coenzyme Q10, Vitamin C, Vitamin E, Beta-carotene (provitamin A), Beta-glucan from fermented oats, Lecithin liposomes, Ceramides |
| Product development and research in the company's own laboratory (natural cosmetics formulationEngineering | – | – | – | – | – |
| Filling and packaging (screwing on lids, manual packing into folding cartons,Montage | – | – | – | – | Glass (glass jars, glass bottles), Plastic (lids, closures, pump dispensers, tubes), Cardboard (folding cartons) |
Additional services
Reference customers
Quality and certification
All products are subject to the strict neuform quality guidelines of Reformhaus e.G. with a multi-stage quality assurance system and contaminant-tested premium quality; every detail is checked by hand.
| Evidence | Heidelberg |
|---|---|
| neuform® quality seal (Reformhaus e.G.) | |
| NATRUE / COSMOS / BDIH (as certification references) |
History since 1905
- 1905
Max Eduard Georg Gottlieb founds the M.E.G. Diaderma-Haus in Heidelberg; Fritz Bräutigam founds the brand ARYA LAYA in Hanover; development of the DIADERMA skin function oils
- 1923
Death of Gottlieb; the company passes to Clara Schmalz
- 1970
M.E.G. Gottlieb Diaderma-Haus acquires ARYA LAYA, which becomes a Reformhaus exclusive brand
- 1984
Dr. Wolf-Dieter Schmalz develops the Fett-Feucht Balancer Classic
- Ab 2001
Innovations with modern active ingredients from biotechnology; development and production of all products in the company's own laboratory in Heidelberg
- Heute
ARYA LAYA is the best-selling cosmetics brand in Reformhaus stores by unit count; family-run
- 2013
EU ban on animal testing for cosmetics (supports the company's long-standing stance of never conducting animal testing)