Produces allergen-free, vegan soups, sauces, dressings and seasoning blends in freeze-dried quality in Klagenfurt.
Maistro Handels GmbH
Klagenfurt am Wörthersee, ATNew on Amplifa
About MAISTRO – Naturally good since 1985
Maistro Handels GmbH is a family business founded in 1985 by the Carinthian award-winning chef Armin Strohschein, headquartered in Klagenfurt am Wörthersee. The company produces dry products such as clear soups, bouillons, salad dressings, roast sauces, soup garnishes and seasoning blends from purely natural ingredients. Processing is gentle, using freeze-drying, which preserves flavour and nutrients. Many products are vegan, allergen-free, lactose-free and free of palm oil, flavour enhancers and gluten. Distribution is via wholesalers, food retail, gastronomy and hotels, and since 2020 in the B2B sector to offices, industrial companies and via snack vending machines; orders, delivery notes and invoices are processed via EDI. Since 2017, Marion Petschenig and Michael Strohschein have led the company in the second generation.
- Site
- Klagenfurt am Wörthersee
- Processes
- Freeze-drying (food processing), Distribution via wholesale, food retail and gastronomy, B2B ordering process, EDI orders/delivery notes/invoices, GS1Sync/GDSN article data passports, Online shop (Häferlsuppe), B2B supply of offices, companies and snack vending machines
- Materials
- Freeze-drying
- Founded
- 1985
- Industries
- Gastronomy and hotel industry, Food retail, Wholesale, Offices/companies, Industry (snack vending machines), Sports/event catering
- 01
Recipe development
- 02
Procurement of natural ingredients
- 03
Production of dry products (freeze-drying)
- 04
Packaging (environmentally compatible materials)
- 05
Distribution via wholesale, retail, gastronomy and B2B
Ingredients & Process
Freeze-drying
Gentle drying process that preserves the flavour and nutrients of the dry products.
Location
Klagenfurt am Wörthersee
ATAdministration and Production
- Materials
- Dry goods: soups, sauces, dressings, seasoning blends
Products
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Freeze-drying (food processing) | – | – | – | – | Food/dry goods (soups, sauces, spices) |
Additional services
Reference customers
Company History
- 1985
Founded by award-winning chef Armin Strohschein; development of the first allergen-free, vegan soup "Meine Klare Suppe".
- 1986
First customers in Carinthia's upscale gastronomy and in hotel operations.
- 1986–1987
Expansion of distribution via wholesale; first listing of "Meine Klare Suppe".
- 1992
Start of distribution in food retail.
- 1994
Product range extended with "Mein Salatfein" and the vegan roast sauce "Meine Delikatess-Sauce".
- 1997
Expansion of distribution from Carinthia to Styria.
- 2012
Development of the mineralised Vita-Fit sports soup together with the physician of the American Ironman team.
- 2014
Digitalisation: GS1Sync/GDSN article data passports and EDI exchange of orders, delivery notes and invoices.
- 2015
Switch from palm oil to sunflower oil; replacement of plastic with environmentally compatible materials.
- 2017
Succession by Marion Petschenig and Michael Strohschein.
- 2019
Development of "Meine Häferlsuppe" without palm oil, flavour enhancers, gluten and household sugar.
- 2020
Expansion of B2B distribution (offices, industry, hotels); market launch of seasoning blends.
- 2021
Silver at the CASH Top Innovations for "Meine Häferlsuppe"; distribution via snack vending machines.
- 2022
Relaunch and redesign of the Häferlsuppe product line.