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Appel – Fertigung

Appel produces canned fish and delicatessen products such as herring fillets, sardines, mayonnaise and seasoning sauces.

Appel Logo

Maris Food GmbH (Appel Feinkost)

Cuxhaven (Neufelder Schanze 2) · Cuxhaven (Factory Outlet, Neufelder Straße 18)New on Amplifa

1879Founded
CuxhavenSite
ISO 50001:2018, IFS Food, IFS BrokerCertifications

About Appel Feinkost

Maris Food GmbH produces canned fish and delicatessen products under the Appel brand at its Cuxhaven site. The product range includes herring fillets in various creams and sauces, fried herring fillets, herring and curry rolls, trout fillets, sardine fillets, mussels, tuna salads as well as delicatessen mayonnaise, remoulade and seasoning sauces based on rapeseed oil. The fish comes from sustainable wild catch (MSC) or aquaculture (ASC); the catching method per product is transparently documented, including pelagic trawls and purse seines. Since 2018, the company has completely avoided palm oil. Distribution takes place via food retail, an online shop (foodsetter.de) and its own factory outlet in Cuxhaven on the Fischmeile. Founded in 1879 in Hanover, the company was part of Heristo AG from 1999 and has been run by Maris Food GmbH since January 2023.

Site
Cuxhaven
Processes
Online shop (distribution via foodsetter.de), Factory outlet in Cuxhaven, Recipe development / consumer content, Traceability of fish catch
Materials
Herring fillets, Sardine fillets, Trout fillets, Rapeseed oil
Certificates
IFS Broker (COID 85097), IFS Food, SMETA, ISO 50001:2018 (Energy Management), MSC (Marine Stewardship Council), ASC (Aquaculture Stewardship Council), ISO 50001:2018, IFS Broker, MSC, ASC
Founded
1879
Industries
Canned fish, Delicatessen, Food retail / Retail trade
  1. 01

    Procurement of sustainably caught fish (MSC/ASC)

  2. 02

    Fish processing and filleting

  3. 03

    Production of sauces, creams and marinades

  4. 04

    Filling and preservation

  5. 05

    Quality control and traceability

  6. 06

    Distribution via retail, online shop and factory outlet

Raw Materials & Recipes

HER

Herring fillets

Main raw material of the product line, predominantly MSC-certified from sustainable wild catch.

SAR

Sardine fillets

Sardina pilchardus, e.g. in olive oil for the “Madeleine” product line

FOR

Trout fillets

ASC-certified aquaculture, smoked in rapeseed oil.

RAP

Rapeseed oil

Base for mayonnaise, remoulade and sauces; palm-oil-free since 2018.

Sites

Standort Cuxhaven

Cuxhaven

DE

Headquarters, production and factory outlet (Neufelder Schanze 2, factory outlet Neufelder Straße 18)

Materials
Fish (MSC/ASC), rapeseed oil

Products

MSC herring fillets in tomato cream
MSC herring fillets in tomato creamCanned fish · Food retail
MSC fried herring fillets in savoury brine
MSC fried herring fillets in savoury brineCanned fish · Food retail
MSC herring fillets Smokey BBQ
MSC herring fillets Smokey BBQCanned fish · Food retail
Sardine fillets “Madeleine Rot”
Sardine fillets “Madeleine Rot”Canned fish · Food retail
Delicatessen mayonnaise
Delicatessen mayonnaiseDelicatessen · Food retail

Inside the production

Company presentation
Company presentation
History since 1912
History since 1912
Factory outlet Cuxhaven
Factory outlet Cuxhaven
Sustainability and certification labels
Sustainability and certification labels

Industries

Canned fishDelicatessenFood retail / Retail trade

Additional services

Online shop (distribution via foodsetter.de)Factory outlet in CuxhavenRecipe development / consumer contentTraceability of fish catch

Quality & Certification

Appel is certified according to IFS Broker (COID 85097), IFS Food, SMETA and ISO 50001:2018. The fish origin is traceable at any time; MSC and ASC labels confirm certified sourcing.

EvidenceCuxhaven
ISO 50001:2018
IFS Food
IFS Broker
SMETA
MSC
ASC

History

  1. 1879

    Heinrich Wilhelm Appel founds a wholesale business for sugar and colonial goods in Hanover.

  2. 1895

    Development into a delicatessen wholesale business; from 1898, own marinades for Bismarck herring and rolled herring.

  3. 1905

    Heinz Appel joins the company; production of the first mayonnaise tailored to German taste.

  4. 1909

    Lobster trademark designed by Änne Koken.

  5. 1911

    Branch factory in Altona for fish processing.

  6. 1912

    Introduction of the term “Feinkost” as a replacement for “Delikatessen”.

  7. 1999

    Appel Feinkost GmbH & Co. KG based in Cuxhaven becomes part of Heristo AG.

  8. 2023

    Heristo sells Appel to Maris Food GmbH in January.

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