Swiss wine merchant with around 3'000 wines, wine consulting, tastings and one of Europe's first online wine shops.

Martel AG St.Gallen

St.Gallen (Headquarters) · St.Gallen (Martel am Bahnhof branch) · Zurich (Bellevue branch) · Wattwil (Hans Müller AG)New on Amplifa

1876Founded

over 50Employees

around 3'000Wines in the range

4Locations

5th generationFamily ownership

About Martel Weinwelt

Martel AG St.Gallen is a Swiss wine merchant founded in 1876, headquartered in St.Gallen and one of the oldest wine merchants in Switzerland. The family business is run in its fifth generation by Jan Martel and employs more than 50 staff, including wine academicians and sommeliers. The range comprises around 3'000 wines from classic European regions such as Burgundy, Bordeaux, the Rhône and Champagne as well as from Switzerland and overseas. Martel offers wine sales and consulting in its St.Gallen (Poststrasse 11) and Zurich (Bellevue) branches as well as through its online shop; as early as 1995 the company was present with one of Europe's first online wine shops. In addition to trading, the wine merchant offers services such as wine consulting, wine valuations, wine courses, tastings and the Tour des Vins. In 2025, Martel became the first Swiss wine merchant to be certified under the Fair and Green sustainability standard.

Site: St.Gallen
Processes: Wine consulting, Wine charts, Wine valuations, Wine courses & lectures, Event support, Tastings, Tour des Vins, Wine courses
Materials: Burgundy, Bordeaux, Rhône, Champagne, Swiss Wines, Overseas
Certificates: Fair and Green (sustainability standard), Fair and Green
Founded: 1876
Employees: over 50
Industries: Wine trade, Wine imports, Wine events

01
Wine imports from classic European regions, Switzerland and overseas
02
Range curation and wine consulting
03
Sales in branches and online shop
04
Wine events such as tastings, wine courses and the Tour des Vins

Range & Services

Burgundy

Focus of the range, deepened by the Burgundy-wine specialist Hans Müller AG in Wattwil.

BDX

Bordeaux

Focus of the range, including cru-classé estates from St-Estèphe and Pauillac.

Rhône

Classic European region that forms part of the core range.

CHMP

Champagne

Classic European region that forms part of the core range.

Swiss Wines

Wines from Swiss regions such as Graubünden, Valais and La Côte.

Overseas

Wines among others from California, Oregon, Spain and Italy.

Locations

St.Gallen (Headquarters)

Headquarters with administration

St.Gallen (Martel am Bahnhof)

Branch

Zurich (Bellevue)

Branch

Wattwil

Subsidiary Hans Müller AG, Burgundy specialist

Inside the production

Industries

Wine tradeWine importsWine events

Additional services

Wine consultingWine chartsWine valuationsWine courses & lecturesEvent supportTastingsTour des VinsWine coursesPrivate wine eventsOnline shopWine subscriptions

Certification & Sustainability

In 2025, Martel became the first Swiss wine merchant to be certified under the Fair and Green sustainability standard.

Evidence	St.Gallen (Headquarters)
Fair and Green

Milestones

1876
Founded in St.Gallen; one of the oldest wine merchants in Switzerland.
1960er
Early importer of Californian wines to Europe.
1995
Launch of one of Europe's first online wine shops.
2014
Acquisition of Hans Müller AG in Wattwil, specialised in Burgundy wines.
2016
Opening of the branch at Zurich's Bellevue.
2025
Fair and Green certification as the first Swiss wine merchant and 150th anniversary.