Bakery, Pâtisserie, Coffee Roastery and Grain Mill with 45 Own Branches in Austria

Martin Auer GmbH

Graz · Vienna · Klagenfurt · Fernitz · New York CityNew on Amplifa

1936Founded in Maribor

approx. 800 (2023)Employees

45 branchesLocations in Austria

40 million € (2023)Annual revenue

6,500 m²Floor space of headquarters in Graz-Messendorf

About Martin Auer

Martin Auer GmbH is a Styrian family business in its third generation, headquartered in Graz. The company produces baked goods, fine pastries and pâtisserie as well as its own roasted coffee and organic wholegrain flour from its own grain mill. According to its own statements, all breads are organic, vegan, lactose-free, free of E-number additives and yeast-free, made from genuine natural sourdough. Distribution takes place predominantly via 45 own branches and bakery cafés in Austria, which generate more than 99 % of revenue; to a minor extent the company supplies HoReCa customers. Since withdrawing from food retail in 2012, Martin Auer no longer acts as a supplier to Billa, Merkur, Spar and Interspar. In 2021, the company headquarters Atelier Martin Auer opened in Graz-Messendorf with an openly viewable bakery, confectionery, roastery, mill, café and administration on 6,500 m²; in September 2026 it was followed by the first international location, a show bakery in Manhattan.

Site: Graz
Processes: Bakery/baked goods production (organic, vegan, lactose-free, no E-number additives, natural, Pâtisserie/fine pastry, Café gastronomy (breakfast, lunch, daily lunch menu/bread kitchen), Coffee roastery, Grain mill (organic wholegrain flour), Delivery to HoReCa customers (to a minor extent)
Materials: Organic Wholegrain Flour, Natural Sourdough, Coffee
Certificates: Right to bear the Austrian Federal Coat of Arms (state award), Right to bear the Austrian Federal Coat of Arms
Founded: 1936
Employees: approx. 800 (2023)
Industries: Bakery/Baked goods, Café/Gastronomy businesses, HoReCa, Food retail (withdrawal in 2012; previously Billa, Merkur, Spar,

01
Grain mill (organic wholegrain flour)
02
Coffee roastery
03
Bakery with confectionery
04
Branch retail & café gastronomy
05
Delivery to HoReCa customers (minor)

Materials & Raw Materials

BIO

Organic Wholegrain Flour

Organic wholegrain flour milled in the company's own mill in Graz-Messendorf, used as the base for the breads.

Natural Sourdough

Genuine natural sourdough instead of yeast as leavening agent for all breads.

KAFFEE

Coffee

Coffee roasted in the company's own roastery at the Atelier for the branches.

Locations

Graz (Atelier, Messendorf)

Company headquarters: bakery with confectionery, coffee roastery, grain mill, café/flagship store, administration

Materials: Organic wholegrain flour, natural sourdough

Bakery
Confectionery
Coffee roastery
Grain mill
Photovoltaic system
Waste heat recovery from ovens and cooling systems

Graz (branches)

15 branches and cafés, including Hauptplatz, Tummelplatz, Reininghaus

Vienna

Branch (since 1986, first Vienna city-centre location)

Klagenfurt

Branch (since 2006)

Fernitz

Branch Lilienpark

New York City

Show bakery, 285 Lafayette Street (opening September 2026)

Products

**Wood-fired Oven Farmer's Loaf**Natural sourdough · Bakery

**Honigreingerl**Fine pastry · Pâtisserie

**Buttertopfenecken**Fine pastry · Pâtisserie

**Breakfast Plate**Café gastronomy · Breakfast

**Lunch Dish**Bread kitchen · Café gastronomy

Inside the production

Industries

Bakery/Baked goodsCafé/Gastronomy businessesHoReCaFood retail (withdrawal in 2012; previously Billa, Merkur, Spar,

Additional services

Bakery/baked goods production (organic, vegan, lactose-free, no E-number additives, naturalPâtisserie/fine pastryCafé gastronomy (breakfast, lunch, daily lunch menu/bread kitchen)Coffee roasteryGrain mill (organic wholegrain flour)Delivery to HoReCa customers (to a minor extent)

Quality

The baked goods are produced according to the company's own recipes from organically certified raw materials without E-number additives. Allergen labelling and product information are provided centrally for all branches.

Evidence	Graz (Atelier, Messendorf)
Right to bear the Austrian Federal Coat of Arms

History

1936
Founding of the Martin Auer bakery by Martin Auer IV on the main square of Maribor/Marburg
1944
Sale of the business in Maribor; relocation to Graz and takeover of the city's oldest bakery at Dietrichsteinplatz
1964
Death of the founder; son Martin Auer V takes over the bakery
1974
Opening of the branch on Graz's Hauptplatz (today the oldest bakery branch in Styria); start of development into a chain bakery
1980
After four more branches, second-largest bakery chain in Austria; as the first commercial bakery company, granted the right to bear the Austrian Federal Coat of Arms
1986
Opening of the first location in Vienna's city centre
1992
Re-granting of the right to bear the Federal Coat of Arms following corporate restructuring
1999
Martin Auer VI begins entrepreneurial activity at home and abroad
2006
Opening of the branch in Klagenfurt
2008
Martin Auer VI completes the master baker examination
2011
Martin Auer VI takes over the family business on 1 February and runs it together with his wife Barbara
2012
Withdrawal from food retail (Billa, Merkur, Spar, Interspar); focus on branches and bakery café concepts
2016
Martin and Barbara Auer awarded the industry prize Marktkieker in Berlin
2021
Opening of the Atelier Martin Auer in Graz-Messendorf; around € 32,400 in charitable donations through the Pane business
2026
International expansion: show bakery in Manhattan, New York City, opens in September 2026 at 285 Lafayette Street