Production and worldwide marketing of the herbal liqueur Jägermeister, made from 56 natural ingredients
Mast-Jägermeister SE
Wolfenbüttel · Wolfenbüttel-Linden · Kamenz · London/Camberley · White Plains (NY) · Prague/Bratislava · Hong Kong · China · New Delhi · Johannesburg · Mexico · PolandNew on Amplifa
Company
Mast-Jägermeister SE is a spirits company based in Wolfenbüttel, now run by the founding family in its fifth generation. Founded in 1878 by Wilhelm Mast as a vinegar factory and distillery, Curt Mast developed in 1934 the Jägermeister recipe—which remains secret to this day—from 56 herbs, blossoms, roots and fruits. The company distils wheat fine distillate as the base spirit, macerates the botanical raw materials and matures the base product for around twelve months in approximately 400 oak barrels at its original site. All bottling takes place at the German plants in Wolfenbüttel-Linden (since 2017, around two thirds of production, one of the largest spirits bottling plants in Europe) and Kamenz (since 1996). With total sales of 117.6 million 0.7-litre bottles in 2025, Jägermeister is sold in 150 countries; around 1,000 employees work for the company worldwide, almost 30% of them outside Germany. Through subsidiaries in the USA, the UK, Czech Republic/Slovakia and Poland as well as six regional offices, the company manages sales and marketing independently.
- Site
- Wolfenbüttel
- Processes
- Bottling (spirits bottling plant), Maceration (extraction of herbs, blossoms, roots and fruits in alcohol-water mixture), Distillation (wheat fine distillate as base spirit), Barrel storage / maturation (approx. 12 months in oak barrels), Cold brew process (cold brewed coffee in extraction system), Quality control (383 quality checks, sensory tests and laboratory analysis), Production and bottling of spirits, Sales and marketing (own subsidiaries)
- Materials
- Wheat fine distillate, Oak wood (fine-pored, for barrels), Coffee beans (Fair Trade, South America), Herbs, blossoms, roots and fruits (56 botanical raw materials, incl. star anise, cinnamon, ginger, Maceration, Distillation, Barrel storage, Cold brew process
- Certificates
- 383 quality checks, Laboratory analysis and sensory tests
- Founded
- 1878
- Employees
- 1000
- Industries
- Spirits, Beverage industry, Premium liqueur
- 01
Distillation (wheat fine distillate)
- 02
Maceration of the 56 botanical raw materials
- 03
Barrel storage/maturation approx. 12 months in oak barrels
- 04
Bottling (Linden and Kamenz)
- 05
Quality control (383 checks, laboratory and sensory)
- 06
Distribution via own subsidiaries and regional offices
Ingredients & Production Processes
Maceration
Extraction of herbs, blossoms, roots and fruits in an alcohol-water mixture to produce the base product.
Distillation
Wheat fine distillate serves as the base spirit of the Jägermeister recipe.
Barrel storage
Maturation of the base product for around twelve months in fine-pored oak barrels.
Cold brew process
Production of Cold Brew Coffee in a specially built extraction system using Fair-Trade coffee beans from South America.
Bottling
All bottling at the Linden and Kamenz plants.
Locations
Wolfenbüttel
DEHeadquarters, main administration and production of the Jägermeister base product
- Materials
- Herbs, blossoms, roots, fruits, wheat fine distillate
- Oak barrel storage (approx. 400 barrels)
- Cold brew extraction system
- Laboratory area
- Herb warehouse
Wolfenbüttel-Linden
DEBottling plant (around two thirds of production)
- Spirits bottling plant
Kamenz
DEBottling plant with production and warehousing, exports mainly to Eastern Europe and Spain
- Spirits bottling plant
- Oak barrel storage (approx. 80 barrels)
White Plains (NY)
USSubsidiary Mast-Jägermeister US (sales, marketing, logistics)
London/Camberley
GBSubsidiary Mast-Jägermeister UK (marketing, sales)
Prague / Bratislava
CZSubsidiaries Mast-Jägermeister CZ/SK (sales in Eastern Europe)
Products
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Bottling (spirits bottling plant)Assembly | – | – | – | – | Herbal liqueur |
| Maceration (extraction of herbs, blossoms, roots and fruits in alcohol-water mixture)Engineering | – | – | – | – | Herbs, Blossoms, Roots, Fruits, Alcohol-water mixture |
| Distillation (wheat fine distillate as base spirit)Engineering | – | – | – | – | Wheat |
| Barrel storage / maturation (approx. 12 months in oak barrels)Engineering | – | – | – | – | Jägermeister base product, Oak wood |
| Cold brew process (cold brewed coffee in extraction system)Engineering | – | – | – | – | Coffee beans, Water, Cocoa, Alcohol |
| Quality control (383 quality checks, sensory tests and laboratory analysis)Testing | – | – | – | – | – |
5 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Extraction system (cold brew process) | Jägermeister (specially built) | – | – | – | Wolfenbüttel |
| Oak barrel storage (approx. 400 barrels Wolfenbüttel, approx. 80 barrels Kamenz) | – | 480 | – | – | Wolfenbüttel and Kamenz |
| Tap Machine (dispensing system for herbal liqueur) | Jägermeister J 81 | – | – | 1993 | USA |
| Tap Machine | Jägermeister One-bottle-Tap Machine / Dual-Tap Machine | – | – | – | – |
| Spirits bottling plant | – | 2 | – | 2006 | Wolfenbüttel-Linden, Kamenz |
Additional services
Reference customers
Quality
Production undergoes 383 quality checks, complemented by sensory tests and laboratory analyses at the Wolfenbüttel site.
| Evidence | Wolfenbüttel |
|---|---|
| 383 quality checks | |
| Laboratory analysis and sensory tests |
Company History
- 1878
Wilhelm Mast founds the company in Wolfenbüttel as a vinegar factory and distillery.
- 1934/1935
Curt Mast develops the recipe with 56 ingredients; Jägermeister comes onto the market in 1935.
- 1958
Headquarters at the present-day Jägermeisterstraße in Wolfenbüttel.
- 1972–2000
Jägermeister Racing Team in motorsport.
- 1973
First Bundesliga shirt sponsorship in German history, with Eintracht Braunschweig.
- 1977
Commissioning of the plant in Wolfenbüttel-Linden.
- 1987
Conversion into Mast-Jägermeister AG; all shares held by the Mast family.
- 1996
Commissioning of the Kamenz bottling plant.
- 2000
Exports exceed domestic German sales for the first time.
- 2006
Investment of around €50 million in administration and production; expansion of Linden into a bottling plant.
- 2013
Start of portfolio expansion under the Jägermeister brand.
- 2014
First international subsidiary Mast-Jägermeister UK (Camberley/London).
- 2015
Acquisition of the US importer Sidney Frank Importing Company; founding of Mast-Jägermeister US.
- 2017
All bottling relocated to Linden; one of the largest and most modern spirits bottling plants in Europe.
- 2018
Founding of Mast-Jägermeister Deutschland GmbH; investment in Gin Sul; founding of M-Venture.
- 2019
Acquisition of the sales companies of Rémy Cointreau; founding of Mast-Jägermeister CZ and SK.
- 2020
Worldwide exclusive distributor of Teremana Tequila (Siete Bucks Spirits).
- 2023
Founding of a company in Poland (November).
- 2025
Total sales of 117.6 million 0.7-litre bottles; sold in 150 countries.