MEDION GmbH

About MEDION

MEDION GmbH, headquartered in Essen, is a German company that designs, assembles and distributes electronic products. The product range includes PC and multimedia products such as computers, notebooks, televisions and monitors, consumer electronics such as audio systems, internet radios and Bluetooth speakers, communication technology such as tablets and smartphones, as well as household appliances such as kitchen machines, refrigerators and washing machines. The company was founded in 1983 as Brachmann & Linnemann OHG, went public in 1998 and was majority-acquired by the Chinese electronics group Lenovo in 2011; in 2025 the full takeover followed, with delisting and the spin-off of major parts into the newly founded medion GmbH. In addition to build-to-order manufacturing, MEDION offers services such as the mobile discount provider MEDIONmobile (Aldi Talk), the photo service Aldi Foto and, since 2020, a cloud gaming service. Customers are primarily large retail chains such as Aldi in Europe and Australia, as well as further chains in Great Britain, France, the Netherlands, Austria, Spain, Denmark and Italy.

Site

Essen

Processes

Design, assembly and distribution of electronic products (PC, notebooks, televisions,, Design of electronic products, Build-to-order manufacturing, Distribution, Cloud gaming service (with Gamestream, since 2020), Mobile discount rates (MEDIONmobile/Aldi Talk), Photo service (Aldi Foto), Music streaming (Aldi Life Musik, discontinued)

Materials

Computers and Notebooks, Televisions and Monitors, Smartphones and Tablets, Household Appliances

Certificates

ISO 9001

Founded

1983

Industries

Consumer electronics, Computers/Multimedia, Communication technology, Household appliances, Mobile communications/Telecommunications, E-commerce

1. 01

   Design of electronic products

2. 02

   Build-to-order manufacturing/assembly

3. 03

   Distribution via retail chains and web shops

4. 04

   Services (mobile communications, photo service, cloud gaming)

Products and Services

Locations

Processes & technical limits

Quality

No information on certifications is available from the sources. Distribution takes place primarily via large retail chains, whose product quality requirements are implemented under the build-to-order principle.

Company History

1. 1983

   Founded as Brachmann & Linnemann OHG

2. 1985

   Renamed Medion, Brachmann & Linnemann OHG

3. 1998-10-02

   IPO

4. 2005

   Launch of MEDIONmobile (Aldi Talk) and Aldi Foto

5. 2006

   First financial year with a loss

6. 2007

   Annual profit €20 million, revenue €1.66 billion

7. 2011

   Lenovo acquires majority (>75%) for a total of €629 million

8. 2011-12

   First tablet PC in cooperation with Olivetti

9. 2012

   First own Android smartphone with ZTE

10. 2013

    Launch of ALDImobile in Australia; withdrawal from Formula 1 sponsorship

11. 2015

    Aldi Life Musik powered by Napster

12. 2016

    Own smart home systems; Aldi Life eBooks

13. 2017

    Voice assistant with Alexa at IFA

14. 2018-11

    Lifetec brand discontinued

15. 2020-04

    Cloud gaming service with Gamestream

16. 2023-10

    New brand identity with new logo; web shops in Spain/NL closed

17. 2025

    Full takeover and delisting by Lenovo; spin-off of major parts into the new medion GmbH, Lenovo continues computers/notebooks/gaming (Medion, ERAZER)