Manufacturer of cosmetics, hygiene and cleaning products as well as edible fats, as private labels and contract manufacturing
Mibelle AG
Buchs (CH) · Frenkendorf (CH) · Bradford (UK) · Wokingham (UK) · Sarreguemines (FR)New on Amplifa
About Mibelle
Mibelle AG, headquartered in Buchs (Switzerland), develops and produces cosmetics and hygiene products, detergents and cleaning agents, as well as edible fats such as margarine, butter and oils. The company offers private-label manufacturing, Contract Manufacturing & Development, and its own brands, supplying retailers, brand owners and third-party customers in Europe and worldwide. The value chain covers concept, formulation development, production and delivery from a single source. Historically originating from the Mibelle AG founded in 1961 by the Migros Cooperative Association, the Mibelle Group umbrella brand was created in 2012 with locations in Switzerland, the United Kingdom and France. In 2022, Mibelle AG Buchs and Mifa AG Frenkendorf were merged; in 2025, the sale of the Mibelle Group to the Spanish company Persán was agreed. Until then, the group belonged to the Migros retail group.
- Site
- Buchs AG, Switzerland
- Processes
- Private Label, Contract Manufacturing & Development, Own Brands
- Materials
- Personal Care & Beauty, Home Care, Nutrition
- Founded
- 1961
- Industries
- Personal Care & Beauty, Home Care, Nutrition
- 01
Concept & Formulation Development
- 02
Production
- 03
Filling/Packaging
- 04
Logistics & Distribution
- 05
Delivery
Product Groups and Competencies
Personal Care & Beauty
Development and production of facial and body care products based on current consumer needs.
Home Care
Detergents and cleaning agents meeting high ecological standards.
Nutrition
Edible fats such as margarine, butter and oils based on nutritional science findings.
Locations
Buchs
CHHeadquarters, Production
Frenkendorf
CHSite (formerly Mifa AG, Logistics/Distribution)
Bradford
GBProduction (Mibelle Ltd., formerly Hallam Beauty)
Wokingham
GBProduction (Quantum Beauty Company)
Sarreguemines
FRProduction (Ondal France S.a.r.l.)
Seoul
KRGowoonsesang Cosmetics (sold to L'Oréal in 2024)
Products
Inside the production
Industries
Additional services
Reference customers
History
- 1951
MGB acquires the soap and perfumery factory Rumpf AG in Zurich
- 1961
Founding of Mibelle AG by the Migros Cooperative Association
- 1962
Production relocated to Buchs
- 1967
Company headquarters moved from Basel to Buchs
- 1993
Entry into the export business
- 2010
Acquisition of the British cosmetics manufacturer Hallam Beauty in Bradford (Mibelle Ltd.)
- 2012
Introduction of the Mibelle Group umbrella brand
- 2015
Majority stake in Quantum Beauty Company, Wokingham (UK)
- 2016
Acquisition of the P&G site Ondal France in Sarreguemines with approximately 180 employees
- 2018
Expansion into South Korea through the acquisition of Gowoonsesang Cosmetics Co., Ltd. in Seoul
- 2022
Merger of Mibelle AG Buchs and Mifa AG Frenkendorf into Mibelle AG
- 2024
Migros announces the sale of Mibelle; sale of Gowoonsesang Cosmetics to L'Oréal
- 2025
Agreement on the sale of the Mibelle Group to the Spanish company Persán