
Vehicle detailing, Smart Repair, painting and vehicle logistics for car dealerships, dealers and fleets.

MSA GmbH (I LOVE MY CAR)
Kulmbach (Headquarters) · more than 20 service points across GermanyNew on Amplifa
About I LOVE MY CAR
I LOVE MY CAR (ILMC) is a brand of MSA GmbH based in Kulmbach (Upper Franconia). The company was founded in 2003 as E. T. Autokosmetik and offers vehicle detailing, Smart Repair and dent removal, body repair and painting, vehicle logistics, fleet management, vehicle rental, vehicle photography (NOVA with 360° views), a glass damage service as well as licence plate embossing and registration services. Customers include car dealerships, vehicle dealers, fleet and fleet operators as well as disposers of lease returns; the reconditioning of lease returns and sales vehicles is a focus. Small paint defects are eliminated precisely by spot repair and a spray-reduced airbrush method, while dents are removed without paint damage. Body repairs and colour-accurate paint touch-ups are carried out in the company's own paint centre in Kulmbach. The company employs more than 50 staff, including over 40 vehicle detailers, three Smart Repair technicians and five administrative employees, and is represented at more than 20 locations/service points.
- Site
- Kulmbach
- Processes
- Vehicle Detailing, Smart Repair & Dent Removal (Spot Repair, spray-reduced airbrush method, without paint damage, Body Repair & Painting, Glass Damage Service (Stone Chip Repair, Windscreen Replacement, ADAS Calibration), Licence Plate Service (Embossing, Registration, Provision of Number Plates), Vehicle Logistics (Vehicle Transfer Drives, Transport, Pickup & Delivery Service), Smart Repair & Dent Removal, Vehicle Logistics (Transfer Drives, Transport, Pickup & Delivery Service)
- Materials
- Light alloy wheels, Light Alloy Wheels, Automotive Glass
- Certificates
- 30-Year Guarantee on Stone Chip Repair
- Founded
- 2003
- Employees
- 50+
- Industries
- Car Dealerships, Vehicle Dealers, Fleet Operators, Lease Return Disposal, Private Customers (Upper Franconia), Private Customers (Regional Upper Franconia)
- 01
Vehicle Intake / Pickup & Delivery Service
- 02
Vehicle Detailing
- 03
Smart Repair & Dent Removal
- 04
Body Repair & Painting
- 05
Glass Damage Service
- 06
Licence Plate Embossing & Registration
- 07
Vehicle Logistics / Transfer Drives
- 08
Vehicle Photography (NOVA)
Materials & Processes
Light Alloy Wheels
Detailing and Smart Repair reconditioning of light alloy wheels.
Automotive Glass
Stone chip repair and windscreen replacement including ADAS calibration.
Locations

Kulmbach
DEHeadquarters with paint centre and administration
- Paint Booth
Service Points (more than 20 locations)
DEVehicle detailing and Smart Repair, partly mobile
- Mobile Smart Repair Technology
Services & Components




Inside the production




Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Vehicle DetailingSurface | – | – | – | – | – |
| Smart Repair & Dent Removal (Spot Repair, spray-reduced airbrush method, without paint damageSurface | – | – | – | – | Light alloy wheels |
| Body Repair & PaintingSurface | – | – | – | – | – |
| Glass Damage Service (Stone Chip Repair, Windscreen Replacement, ADAS Calibration)Assembly | – | – | – | – | Automotive glass |
| Licence Plate Service (Embossing, Registration, Provision of Number Plates)Assembly | – | – | – | – | – |
| Vehicle Logistics (Vehicle Transfer Drives, Transport, Pickup & Delivery Service)Assembly | – | – | – | – | – |
Additional services
Quality
The work is carried out by specialised professionals; on stone chip repairs ILMC grants a 30-year guarantee on watertightness and durability. For windscreen replacement, spare parts in original equipment manufacturer quality are used.
| Evidence | Kulmbach |
|---|---|
| 30-Year Guarantee on Stone Chip Repair |
History
- 2003
Founded as E. T. Autokosmetik by Ertan Tatar
Founded MS Autoglanz GmbH and moved to larger business premises
Developed into the I LOVE MY CAR brand; expansion to include vehicle painting, mobile Smart Repair and a licence plate shop