Franchise restaurant chain for Thai Street Food with more than 30 restaurants in Spain.
padthaiwok
New on Amplifa
About padthaiwok
padthaiwok is a Spanish restaurant chain in the Thai Street Food segment founded in 2009, which according to its own statements operates more than thirty locations in Spain. The concept is based on the street food cuisine of Bangkok's streets, with recipes adapted for Western gastronomy and prepared with fresh ingredients. The company grows via a franchise system with company-owned and franchise-operated locations as well as master franchise licenses, with a focus on city-centre locations and shopping centres. The distribution infrastructure includes, in addition to its own delivery operation, a strategic alliance with Glovo. The offering includes options for vegans and coeliac sufferers as well as a loyalty programme (padthaiwok+). The locations are designed according to the "five sense immersion" concept and monitored by a central quality and operations team for uniform standards.
- Processes
- Delivery service (own distribution and Glovo), Franchise system with master franchise licenses, padthaiwok+ loyalty programme (points card), Vegan and gluten-free options
- Materials
- Thai Street Food concept, Franchise/master franchise system, Food delivery, Vegan and gluten-free options
- Founded
- 2009
- Industries
- Gastronomy, Franchising, Food delivery, Gastronomy / Thai Street Food
- 01
Recipe development and central quality
- 02
Supplier logistics via an external logistics operator
- 03
Location expansion and design (five-sense immersion)
- 04
Restaurant operations (on-site, takeaway)
- 05
Delivery service (own distribution and Glovo)
Concept & Services
Thai Street Food concept
Recipes inspired by the street food cuisine of Bangkok, adapted to Western gastronomy with fresh ingredients.
Franchise/master franchise system
Growth through company-owned and franchised units as well as master franchise licenses with local partners.
Food delivery
Own distribution complemented by a strategic alliance with Glovo to expand delivery areas.
Vegan and gluten-free options
Dishes for coeliac sufferers and vegan diets in all restaurants.
Inside the production
Industries
Additional services
Reference customers
History
- 2009
Foundation and development of the pilot restaurant
- 2012
Origin of the franchise
- 2013
Establishment of the franchise
- 2014
Opening of the first 4 units
- 2015
First unit in Madrid; first unit in a shopping centre (C.C. Miramar, Fuengirola)
- 2016
Opening of the first unit on Ibiza (Balearic Islands)
- 2017
Expansion to the Balearic and Canary Islands; second unit in Madrid and San Sebastián; C.C. Nevada Shopping Granada; PTW Mallorca Plaza España
- 2018
Intensified expansion in shopping centres: Gran Canaria, Marbella, Cartagena, Málaga, Almería
- 2019
Openings: C.C. El Ingenio (Zaragoza), C.C. La Torre Outlet, C.C. Nueva Condomina (Murcia)
- 2020
Openings: Murcia city centre (dark kitchen), C.C. El Tormes (Salamanca), C.C. Garbera (San Sebastián)
- 2021
Openings: Madrid López de Hoyos (March), C.C. H2O Rivas Vaciamadrid (June), Granada dark kitchen (August), C.C. Vialia Vigo (November)
- 2023
Openings: C.C. Puerta Europa (Algeciras), C.C. Jaén Plaza, C.C. FAN (Mallorca)
- 2024
Openings: Dark Kitchen Pacífico Madrid, C.C. Marineda (A Coruña), C.C. L'Aljub (Elche), C.C. El Arcángel (Córdoba), C.C. La Vaguada (Madrid), C.C. Vallsur (Valladolid)