Creation, production and worldwide distribution of luxury products of the brands Philipp Plein, Plein Sport, Billionaire and Plein Golf
Plein Group / Plein Holding
Lugano (CH) · Munich (DE) · Milan (IT)New on Amplifa
About Plein Group
Plein Group, headquartered in Lugano, is a multinational company specializing in the creation, production and worldwide distribution of luxury products. The company comprises the brands Philipp Plein (founded in 1998 in Munich), Plein Sport (2016), Billionaire (acquired in 2016) and Plein Golf (2021). The product portfolio includes men's and women's fashion, shoes, bags and accessories made of leathers, sunglasses, watches, fragrances as well as home and lifestyle items. Founder and CEO as well as Chief Designer is Philipp Plein. Since July 2021 the company has accepted cryptocurrencies as a means of payment (15 cryptocurrencies) and since 2022 has been active in the Web3 space with NFT collections and a plot of land on the Metaverse platform Decentraland. In 2024 the group opened its own hotel, The Plein Hotel, in Milan with 20 rooms and four restaurants.
- Site
- Lugano, Switzerland
- Processes
- Worldwide distribution of luxury products, Cryptocurrency payments (15 cryptocurrencies), E-commerce, Hospitality (The Plein Hotel, Milan), Web3/NFT and Metaverse activities
- Materials
- Leather / exotic leathers, Swarovski rhinestones, Satin, Wool
- Certificates
- ISO 9001
- Founded
- 1998
- Industries
- Luxury fashion, Fashion & Accessories, Hospitality, Web3/Metaverse
Materials and Collections
Leather / exotic leathers
Bags and accessories, initially made from leftover exotic leathers.
Swarovski rhinestones
Embellishment of vintage military jackets with skull motifs and rhinestone appliqués.
Satin
Material for dresses, boleros and trousers of the women's collection.
Wool
Used in trousers of the men's collection (Wool Gigolo Fit Trousers).
Locations
Lugano
CHHeadquarters (Plein Group / Plein Holding)
Munich
DEFounding location (1998, International AG)
Milan
ITThe Plein Hotel (20 rooms, 4 restaurants)
Product Lines
Inside the production
Industries
Additional services
Reference customers
Quality
No information on certifications available in the accessible sources.
| Evidence | Lugano |
|---|---|
| ISO 9001 |
History
- 1998
Registration of the PHILIPP PLEIN trademark and founding of the company (International AG) in Munich; started with furniture/dog bed design and accessories made of exotic leathers
- 2003
Lounge design for Moët & Chandon at CPD Düsseldorf
- 2004
Founding of the fashion brand Philipp Plein
- 2006
Introduction of the accessories line
- 2008
Launch of the 'Couture' collection; Heavy Metal collection at Germany's Next Topmodel
- 2009
First store in Monte Carlo, first showroom in Milan; Philipp Plein Barbie with Mattel
- 2010
Boutiques in Vienna, Moscow, Saint-Tropez, Cannes, Kitzbühel; showroom Düsseldorf
- 2011
Boutiques Forte dei Marmi, Düsseldorf; showroom Hong Kong; debut at Milan Fashion Week
- 2012
Ten new boutiques including Marbella, Dubai, Seoul, Amsterdam, Berlin; agreement with AS Roma
- 2013
Stores including Paris, Miami, New York, Casablanca, Kyiv, Hangzhou
- 2014
Openings including Los Angeles, Hong Kong, Doha; first duty-free store at Vienna-Schwechat Airport
- 2016
Acquisition of the Billionaire brand; launch of Plein Sport
- 2017
Show at New York Fashion Week (Fall/Winter 2017/18); three shows in Milan of the three brands
- 2021
Launch of Plein Golf; first major fashion brand to accept cryptocurrencies as a means of payment (July 2021)
- 2022
Participation in Decentraland's Metaverse Fashion Week; NFT collection with Antoni Tudisco; shoe collaboration with Snoop Dogg
- 2023
Guest judge on Germany's Next Topmodel (18th season)
- 2024
Opening of The Plein Hotel in Milan (20 rooms, 4 restaurants)