Pott's Brauerei GmbH

About Pott's Brauerei

Pott's Brauerei is a family brewery founded in 1769 in Oelde, Westphalia, today run by the Pott family in the seventh generation. The brewery produces twelve permanently available beers, including country-style beer, Pilsener, wheat beer, cellar beer and wood-aged bock beers, as well as soft drinks and mineral water under the Gesaris brand. Production is spread across two sites: malt intake and fermentation take place at the Old Town Brewery, while maturation, filtration, filling and dispatch occur at the Nature Park Brewery, built in 1996 at the Oelde motorway exit. The beers mature for 21 days. With a glass experience brewery, the brewing and baking house, the Georg Lechner Beer Museum and the Franz Arnold Hall (1,100 m²), the company combines production with experiential gastronomy and tourism – the brewery counts around 20,000 visitors annually. 65 employees are employed.

Site

Oelde

Processes

Brewery tours / experiential tours in the glass experience brewery (approx. 20,000 visitors/year), Brewery inn (Pott's Brau & Backhaus), Georg Lechner Beer Museum, Gesaris Fountain Cinema, Online shop (fan world / merchandise), Training of brewing newcomers (apprentice brew of creative beers), Treasure chamber: wood-barrel-aged vintage beers, Brewing Atelier (innovation brews)

Materials

Own spring (Gesaris Ice Age mineral water), Barley and wheat malt, Aroma hops (including Hallertau, Tettnang), Bottom- and top-fermenting yeast

Certificates

More than 100 awards (innovation & quality), Grand Gold Quality Award (Gesaris, 2020)

Founded

1769

Employees

65

Industries

Brewery / beverage industry, Tourism / experiential gastronomy, Mineral water / soft drinks

1. 01

   Malt intake (Old Town Brewery)

2. 02

   Brewing process and fermentation (Old Town Brewery)

3. 03

   Maturation

4. 04

   Filtration

5. 05

   Filling

6. 06

   Dispatch (Nature Park Brewery)

Raw Materials & Brewing Process

Sites

Oelde

DE

Old Town Brewery (malt intake, fermentation) and Nature Park Brewery (maturation, filling, filtration, dispatch)

Materials

Water, malt, hops, yeast

• Franz Arnold Hall (1,100 m²)

Beverage Range

Inside the production

Quality & Awards

The brewery has received more than 100 awards for innovation and quality; the Gesaris mineral water was once again awarded the "Grand Gold Quality Award" in 2020. The company covers 25% of its electricity needs through its own solar power production.

History

1. 1769

   Founded by Franz-Arnold Feldmann, who acquires a farm with a brewery and bakery in Oelde's city center from the Jesuit monastery Haus Geist

2. 1851

   Marriage of the heiress Theresia Elisabeth Bernhardina Feldmann to innkeeper Bernhard Pott – the Pott family takes over the brewery

3. 1996

   Foundation stone laid for the Nature Park Brewery with maturation, filling, filtration and dispatch at the Oelde motorway exit; production remains at the Old Town Brewery

4. 1999

   Extension of the brewery inn Pott's Brau- und Backhaus

5. 2003

   Construction of the Georg Lechner Beer Museum (including the world's largest beer label collection)

6. 2006

   Opening of the Gesaris Fountain Cinema

7. 2007

   Opening of the Franz Arnold Hall (1,100 m²) as a timber-frame hall and event venue