
Manufacturing of sheet metal working machines and automated manufacturing systems: punching, laser cutting, bending and integration.
PRIMA INDUSTRIE S.p.A. – Prima Power
Collegno (TO), Italy · Italy (manufacturing and R&D centers) · Finland · USA · ChinaNew on Amplifa
Complete solutions for sheet metal working
Prima Power is the brand identity of PRIMA INDUSTRIE S.p.A., a manufacturer of machines and systems for sheet metal working. The portfolio includes servo-electric punching machines, punch-laser combination machines, punch-shear combination machines, 2D and 3D laser machines, LASERDYNE specialized laser processing for welding, drilling and cutting, as well as bending technology with panel benders, press brakes and robotic bending cells. In addition, flexible manufacturing systems, automated manufacturing lines, storage and material handling solutions as well as a software ecosystem for unmanned production are offered. The group operates six production and R&D centers in Italy, Finland, the USA and China with around 1,700 employees and more than 15,000 installed machines. Target industries include, among others, aerospace, automotive, HVAC, electrical enclosures, elevators, energy, commercial kitchen equipment and mechanical engineering. The company offers lifecycle services with around 400 service engineers, digital services such as Prima Link and MyPrima, as well as machine upgrades and refurbishment.
- Site
- Collegno (TO), Italy
- Processes
- Punching, Punch-laser (combined punching/laser cutting machine, incl. tapping, forming, marking), Punch-shear (punching/shearing machines), Bending (press brakes), Panel Bending, Robotic Bending, 2D Laser Cutting, 3D Laser Processing
- Materials
- Stainless steel, Pre-painted stainless steel / super mirror, Punch-laser combination machines (Combi Sharp, Combi Genius), 2D laser cutting (Platino Linear, Laser Genius+), 3D laser processing (Laser Next), LASERDYNE specialized laser processing, Servo-electric punching (Punch Sharp, Punch Genius), Punch-shear combination machines (Shear Genius, Shear Brilliance)
- Certificates
- ISO 230-2 (accuracy testing LASERDYNE)
- Employees
- ~1,700
- Industries
- Aerospace, Automotive, Building and residential equipment, Electrical enclosures, Elevators and escalators, Energy
- 01
Engineering and development
- 02
Manufacturing of machine components
- 03
Assembly of machines and systems
- 04
Integration of automation and software
- 05
Commissioning and service
Technologies and materials
Punch-laser combination machines (Combi Sharp, Combi Genius)
Combine punching, tapping, forming, marking and laser cutting for material thicknesses of 0.5–8 mm with up to 300 kN punching force and 6 kW laser power.
2D laser cutting (Platino Linear, Laser Genius+)
Modular flat-bed laser machines with travel speeds of up to 180 m/min for sheet metal parts of typically 1–6 mm thickness.
3D laser processing (Laser Next)
3D laser systems for automotive applications with travel speeds of up to 208 m/min.
LASERDYNE specialized laser processing
Multi-axis laser welding, drilling and cutting with an accuracy of ±0.012 mm (ISO 230-2) for aerospace and energy.
Servo-electric punching (Punch Sharp, Punch Genius)
Punching machines with up to 300 kN punching force, up to 1000 hpm and forming heights of 0–16 mm.
Punch-shear combination machines (Shear Genius, Shear Brilliance)
Efficient production of rectangular parts with up to 600 tools and 2500 mm shear length.
Bending technology (Panel Bender BCe 2720, press brakes, Robotic Bending Cells)
Manual, semi-automatic and automatic bending solutions for complex profiles.
Stainless steel (also pre-painted / super mirror)
Processed especially in commercial kitchen equipment, including materials with high optical requirements.
Locations
Collegno (TO)
ITHeadquarters, manufacturing and R&D
Italy (other locations)
ITManufacturing and R&D sites
Finland
FIManufacturing and R&D site
USA
USManufacturing and R&D site
China
CNManufacturing and R&D site
Technologies and systems




Inside the production









Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| PunchingForming | – | – | – | – | Steel, Stainless steel |
| Punch-laser (combined punching/laser cutting machine, incl. tapping, forming, marking)Forming | – | – | – | – | Material range 0.5-8 mm |
| Punch-shear (punching/shearing machines)Forming | – | – | – | – | – |
| Bending (press brakes)Forming | – | – | – | – | – |
| Panel BendingForming | – | – | – | – | – |
| Robotic BendingForming | – | – | – | – | – |
| 2D Laser CuttingMachining | – | – | – | – | – |
| 3D Laser ProcessingMachining | – | – | – | – | – |
| Welding (LASERDYNE specialized processing)Joining | – | – | – | – | – |
| Drilling (LASERDYNE)Machining | – | – | – | – | – |
| Cutting (LASERDYNE)Machining | – | – | – | – | – |
| Flexible Manufacturing Systems / Automated Manufacturing LinesAssembly | – | – | – | – | – |
| Machine upgrades / Relocations and refurbishmentEngineering | – | – | – | – | – |
7 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Punch-laser combination machine | Prima Power Combi Sharp / Combi Genius (Combi Genius Dynamic) | – | Material range 0.5-8 mm; punching force up to 300 kN; up to 1000 hpm; 6 kW laser power | – | – |
| Punch-shear combination machine | Prima Power Shear Genius / Shear Brilliance | – | Shear length up to 2500 mm; up to 600 tools in the tool turret | – | – |
| Punching machine (servo-electric) | Prima Power Punch Sharp / Punch Genius / Tooling | – | Punching force up to 300 kN; up to 1000 hpm; forming height 0-16 mm | – | – |
| Panel Bender | Prima Power BCe 2720 (automatic panel bender) | – | – | – | – |
| 2D laser machine (flat bed laser) | Prima Power Platino (as named) | – | – | – | – |
| 3D laser machine (LASERDYNE) | Prima Power LASERDYNE | – | – | – | – |
| Automation/storage (Night Train Storage) | Prima Power Night Train | – | – | – | – |
Additional services
Reference customers
Quality
The LASERDYNE machines are tested to ISO 230-2 for an accuracy of ±0.012 mm; more than 50 certified applications exist for laser drilling and laser welding in demanding industries such as aerospace and energy. Condition monitoring and predictive maintenance via Prima Link support machine availability.
| Evidence | Collegno (TO) |
|---|---|
| ISO 230-2 (accuracy testing LASERDYNE) |
History
- 2026
Prima Power becomes the unified brand identity of the group, increasingly "Evolve by integration"
15,000+ installed machines, ~400 service engineers, 6 production and R&D centers