Develops and distributes tires for passenger cars, SUVs, vans, electric vehicles and OTR applications in 169 countries.
PRINX CHENGSHAN TIRE EUROPE GmbH
Darmstadt (European Head Office) · Hannover (Europe Tech Center)New on Amplifa
About PRINX Chengshan Tire Europe
PRINX CHENGSHAN TIRE EUROPE GmbH is the European distribution and development company of the PRINX Chengshan Tire Group, headquartered in Darmstadt. The company offers a tire portfolio for summer, winter and all-season applications covering passenger car, SUV/4x4, van, electric vehicle and, since 2025, also OTR segments. Production takes place as Industry-4.0 manufacturing with automated processes in energy-efficient plants in China and Thailand that have been recognized as Green Factories; 80% of the tires are considered environmentally friendly and are produced with EUDR-certified natural rubber. In-house development includes technologies such as SILENTECK™ (sound absorption), HEALTECK™ (self-sealing of punctures), INKTECH™ (surface texture from laser-milled molds) and the WinterFlex compound. More than 330 granted patents, TÜV SÜD product certifications and a lifetime warranty complete the profile. With the Europe Tech Center in Hannover (from December 2025) and the head office in Darmstadt, PRINX serves markets in 169 countries on six continents.
- Site
- Darmstadt
- Processes
- Lifetime Warranty, Partner/dealer program (PRINX Partners), Importer program, OEM
- Materials
- Sound absorption technology, Self-healing technology, Surface technology, Winter compound
- Certificates
- TÜV SÜD product certification
- Industries
- Tire industry, Passenger cars, SUV/4x4, Vans, Electric vehicles, OTR/Off-The-Road
- 01
Research & development (Technology Center)
- 02
Mold manufacturing (laser milling)
- 03
Tire production (automated Industry-4.0 manufacturing)
- 04
TÜV SÜD certification
- 05
Distribution via partners and importer programs
Technologies & Materials
Sound absorption technology
Ultra-thin foam inside the rubber reduces tire rolling noise across all frequencies.
Self-healing technology
A special latex compound immediately seals punctures and protects against tire pressure loss.
Surface technology
Fine textures from high-precision laser-milled molds create a deep black, velvety appearance.
Winter compound
A highly filled silica compound with a low glass transition temperature remains flexible in cold conditions and ensures grip on wet and snowy roads.
Locations
Darmstadt
DEEuropean Head Office
Hannover
DEEurope Tech Center (opening December 2025)
Tire Programs
Inside the production
Industries
Additional services
Reference customers
Quality & Certification
The products are certified in cooperation with TÜV SÜD and undergo, among other tests, high-speed, endurance and cold-road testing down to −25 °C. In addition, a lifetime warranty applies to the tires.
| Evidence | Darmstadt |
|---|---|
| TÜV SÜD product certification |
Milestones
- 2005
Joint venture with the US company Cooper Tyre.
- 2017
Recognition as a 'Green Factory' by the Chinese Ministry of Industry and Information Technology.
- 2018
Stock exchange listing in Hong Kong and attainment of OEM status.
- 2020
Strategic investments in energy-efficient green production facilities in China and Thailand.
- 2025
Market entry into the European OTR segment with the ELD12 tire at Autopromotec.
- 2025
Opening of the Europe Tech Center in Hannover; Stefan Fischer becomes Head of Operations Europe.
- 2026
PRINX becomes lead brand of the Garrett Truck Sport partnership.