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Development, assembly and delivery of fully suspended e-bikes, cargo bikes and folding bikes from Mühltal.

RI

Riese & Müller GmbH

Mühltal (headquarters, development, assembly and delivery)New on Amplifa

1993Founded
EUR 350 million (2022)Revenue
70,797 bikes (2024/25)Annual production
approx. 1,400Dealers worldwide

About Riese & Müller

Riese & Müller GmbH is a German bicycle manufacturer based in Mühltal near Darmstadt. The company develops and assembles fully suspended e-bikes, pedelecs and S-pedelecs, cargo bikes as well as folding bikes, and delivers them for the global market. Frame manufacturing is carried out by suppliers such as Pacific Cycles (Taiwan) and Triangle's, while the manual assembly of all bicycles takes place in Germany. In addition to assembly, the value chain includes engineering and design of the vehicles, including drive systems from Bosch and Fazua as well as the RX Connect connected-bike technology with GPS tracking. Riese & Müller supplies around 1,400 dealers worldwide, offers Riese & Müller Business sharing and fleet solutions for B2B customers, and generates revenue of around EUR 350 million (2022). In the 2024/25 fiscal year, 70,797 bicycles were produced.

Site
Mühltal
Processes
Assembly and delivery of bicycles (e-bikes and cargo bikes), Development and design of e-bikes and cargo bikes, Manual assembly of all bicycles in Germany, Manufacture of frames and forks by suppliers (e.g. Pacific Cycles, Triangle's), Connected e-bike / RX Connect (GPS tracking via RX chip, smartphone app), Premium warranty (5 years frame/rear swingarm, 2 years battery), Bike cover/insurance, Sharing and fleet solutions (Riese & Müller Business)
Materials
Aluminium (frames, e.g. Birdy, Carrie), Steel/sheet metal (free-formed central tube 'monocoque' on the Birdy), Aluminium, Steel/Sheet metal, Manual assembly
Certificates
ISO 9001, ISO 14001
Founded
1993
Industries
Bicycle manufacturing, E-bikes / pedelecs and S-pedelecs, Cargo bikes / freight bikes, Folding bikes, Sharing/fleet (B2B)
  1. 01

    Engineering and design

  2. 02

    Frame manufacturing by suppliers (Pacific Cycles, Triangle's)

  3. 03

    Assembly in Mühltal

  4. 04

    Delivery via dealer network

Materials and Processes

Alu

Aluminium

Frame material for models such as Birdy and Carrie.

Stahl

Steel/Sheet metal

Free-formed central tube (monocoque) on the Birdy folding bike.

Montage

Manual assembly

Final assembly of all bicycles in Germany.

Locations

Mühltal

DE

Headquarters, development, assembly and delivery (campus, opened May 2019)

Materials
Aluminium, Steel

Industries

Bicycle manufacturingE-bikes / pedelecs and S-pedelecsCargo bikes / freight bikesFolding bikesSharing/fleet (B2B)

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Assembly and delivery of bicycles (e-bikes and cargo bikes)Assembly–––––
Development and design of e-bikes and cargo bikesEngineering–––––
Manual assembly of all bicycles in GermanyAssembly–––––
Manufacture of frames and forks by suppliers (e.g. Pacific Cycles, Triangle's)Forming–––––

Additional services

Connected e-bike / RX Connect (GPS tracking via RX chip, smartphone app)Premium warranty (5 years frame/rear swingarm, 2 years battery)Bike cover/insuranceSharing and fleet solutions (Riese & Müller Business)Service via dealer networkHelp Center / customer serviceMy Bike Account / warranty registration

Quality

The entire value chain from idea to assembly takes place in Germany and is certified according to ISO 9001 and ISO 14001. Premium-quality components are installed; a premium warranty offers 5 years on the frame and rear swingarm and 2 years on the battery.

EvidenceMühltal
ISO 9001
ISO 14001

History

  1. 1988

    Markus Riese and Heiko Müller meet on the first day of their mechanical engineering studies in Darmstadt.

  2. 1992

    Start of development of a fully suspended folding bike (Birdy).

  3. 1993

    Founding of Riese & Müller; Birdy wins a special prize at the Hessian Innovation Award.

  4. 1994-1995

    The Birdy reaches production readiness; the first 250 bikes are manufactured by Pacific Cycles in Taiwan.

  5. 1997

    First fully suspended comfort bike series (Avenue, Culture); Control Technology full suspension.

  6. 1998

    Delite model.

  7. 2009

    First e-motor-assisted bicycles under the equipment name hybrid.

  8. 2012

    Company focus on e-bikes, cargo bikes and folding bikes.

  9. 2016

    Secondary brand blueLABEL is integrated into the core brand.

  10. 2018

    Revenue of EUR 76 million.

  11. 2019

    Dr. Sandra Wolf becomes third managing director; opening of the new headquarters in Mühltal (May 2019), previously based in Weiterstadt.

  12. 2022

    Revenue of EUR 350 million; use of the Fazua Ride 60 drive system in UBN models.

  13. 2024

    German Sustainability Award for the Carrie cargo bike and for the company.

  14. 2025

    Production of the Birdy folding bike is discontinued; production of 70,797 bicycles in the 2024/25 fiscal year.

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