Specialist wholesale for building services: bathroom, heating, ventilation and renewable energies at 32 locations in the DACH region.
Sanitär-Heinze GmbH & Co. KG
Ainring · Salzburg · Dresden · Schweinfurt · Nuremberg · Auer · and 25 further locations in DE, AT, ITNew on Amplifa
About Sanitär-Heinze
Sanitär-Heinze is a specialist wholesale company for building services headquartered in Ainring (Bavaria). The family-owned company distributes more than 125,000 items from the fields of sanitary ware, bathrooms, heating, ventilation, air conditioning and renewable energies across warehouse space of around 180,000 m². The range includes fittings, bathroom furniture, bathtubs, showers, ceramics, heating technology as well as wellness products such as saunas, whirlpools and infrared cabins, complemented by own brands such as LARIMAR, DIANA and DITECH. Services include 3D bathroom planning with VR visualisation, technical consulting and system planning for trade professionals, bathroom showrooms, collection warehouses and multiple daily deliveries to trade professionals and construction sites. Founded in 1934, the company employs more than 1,200 staff, including 80 apprentices, and is represented at 32 locations in Germany, Austria and Italy.
- Site
- Ainring
- Processes
- 3D bathroom planning, Bathroom showroom & consulting, Bathroom installation (via installer network), Bathroom renovation, Barrier-free bathroom conversion, Installation of level-access showers, Installation of slip-resistant flooring, Installation of access aids (bathtub entry aids)
- Materials
- Sanitary & Bathroom, Heating & Energy, Ventilation & Climate, Wellness Products, Own Brands LARIMAR, DIANA, DITECH
- Certificates
- Warehouse space 180,000 m², Multiple daily deliveries
- Founded
- 1934
- Employees
- 1200
- Industries
- Sanitary, Heating and Air-Conditioning Wholesale, Building Services, Bathroom Equipment, Renewable Energies
- 01
Product purchasing from brand manufacturers
- 02
Central warehouse and logistics (180,000 m² warehouse space)
- 03
Bathroom planning and technical consulting (3D/VR)
- 04
Bathroom and building services showrooms
- 05
Supply of trade professionals and construction sites (multiple times daily)
- 06
Collection warehouses and spare parts service
- 07
Installation via installer network
Range & Services
Sanitary & Bathroom
Fittings, bathroom furniture, bathtubs, showers, ceramics and accessories for new builds, renovations and barrier-free bathrooms.
Heating & Energy
Heating solutions and renewable energies such as heat pumps and solar systems.
Ventilation & Climate
Ventilation systems as well as planning and installation of central vacuum systems.
Wellness Products
Sauna, infrared cabins, combination solutions, whirlpool and steam shower.
Own Brands LARIMAR, DIANA, DITECH
Own product lines for bathroom furniture, ceramics, fittings and professional range.
Locations
Ainring
DECompany headquarters / Office / Showroom / Warehouse
- Materials
- Full range of bathroom, heating, ventilation
- Central warehouse
- Bathroom showroom
Salzburg
ATSanitär-Heinze Austria headquarters
Dresden
DESanitär-Heinze Handelsgesellschaft mbH headquarters
Schweinfurt
DESanitär-Heinze GmbH specialist wholesale headquarters
Nuremberg
DESanitär-Heinze GmbH headquarters
Auer
ITSanitär-Heinze Italy headquarters
Straubing
DEBathroom showroom (one of the largest in Germany)
Product Areas
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| 3D bathroom planningEngineering | – | – | – | – | – |
| Bathroom showroom & consultingEngineering | – | – | – | – | – |
| Bathroom installation (via installer network)Assembly | – | – | – | – | – |
| Bathroom renovationAssembly | – | – | – | – | – |
| Barrier-free bathroom conversionAssembly | – | – | – | – | – |
| Installation of level-access showersAssembly | – | – | – | – | – |
| Installation of slip-resistant flooringAssembly | – | – | – | – | – |
| Installation of access aids (bathtub entry aids)Assembly | – | – | – | – | – |
| Height adjustment of bathroom furniture and sanitary objectsAssembly | – | – | – | – | – |
| Conversion of bathroom fittingsAssembly | – | – | – | – | – |
| Central vacuum system – planning & installationAssembly | – | – | – | – | – |
| Installation of sauna, infrared cabin, whirlpool & steam showerAssembly | – | – | – | – | – |
| Technical consulting & system planning for trade professionalsEngineering | – | – | – | – | – |
Additional services
Service & Availability
Trade professionals and construction sites are supplied multiple times daily from the central warehouse and collection warehouses with over 125,000 items. Quotations and quotation processes are partially automated with AI support.
| Evidence | Ainring |
|---|---|
| Warehouse space 180,000 m² | |
| Multiple daily deliveries |
Company History
- 1934
Fritz Heinze laid the foundation for the company in Dresden.
- 1945
Complete destruction of the company by bombing.
- 1958
Restart in Freilassing by Fritz and Peter Heinze with three employees and one apprentice.
- 1965
Founding of Sanitär-Heinze Austria with headquarters in Salzburg.
- 1972
New company headquarters in Freilassing; opening of Straubing, St. Pölten, Graz, Linz.
- 1990–1995
Restart in Dresden/Radebeul; founding of Sanitär-Heinze GmbH in Schweinfurt.
- 1998
Acquisition of Pfister & Langhanss Nuremberg, Holzkirchen, Rochlitz; further site openings.
- 2012
Founding of Sanitär-Heinze Italy Bozen/South Tyrol.
- 2017
Move to the new company headquarters in Ainring; opening of Brixen, Stollberg, Berlin, Vienna II, Zwickau, Mainaschaff.
- 2019
Relocation of the Italian headquarters to Auer.
- 2025
Opening of collection market & bathroom showroom in Bruneck (St. Lorenzen).