
Development, production and filling of paints, coatings and coating products as a private-label partner for retail
Schulz Farben- und Lackfabrik GmbH
Langenlonsheim (Bad Kreuznach), GermanyNew on Amplifa
About Schulz Farben
Schulz Farben- und Lackfabrik GmbH is a family-owned company founded in 1966, headquartered in Langenlonsheim (Bad Kreuznach/Bingen region) with around 280 employees. The company manufactures solvent-free and preservative-free paints and coatings, including interior dispersions, water-based coatings and glazes, primers, renders and fillers, façade paints, creative products and floor coatings. Its core business is the development, management and production of private labels for renowned DIY and home improvement retailers in Europe and overseas. Industrial services include contract manufacturing and filling, formulation development, labeling, packaging design as well as logistics and fulfillment. With the patented, fully automated production system MoFa (modular paint production), product qualities are manufactured quickly and flexibly; computer-controlled paint mixing systems, shakers and color measurement devices support the tinting technology. In addition to Germany, Schulz supplies numerous European countries as well as China and Korea.
- Site
- Langenlonsheim
- Processes
- Contract manufacturing (filling) of paints, coatings and specialty products, Formulation development, Labeling and packaging, Paint mixing (tinting technology, computer-controlled), Production of paints (wall paints, façade paints, polystyrene adhesive), Logistics & fulfillment, Product development (laboratory and application technology), Contract manufacturing/filling
- Materials
- Interior dispersions, Coatings & glazes (water-based), Primers, Renders & fillers, Façade paints, Creative products (creative paints, creative renders), Floor coatings (special dispersion paints), Thinners & additives
- Certificates
- Blue Angel (first Schulz product certification), Blue Angel, ISO 9001
- Founded
- 1966
- Employees
- 280
- Industries
- DIY/home improvement stores, Home improvement and DIY retail
- 01
Formulation development (laboratory and application technology)
- 02
Paint mixing/tinting technology
- 03
Manufacturing with the MoFa production system
- 04
Filling (robot filling)
- 05
Labeling and packaging
- 06
Logistics & fulfillment
- 07
Rollout/monitoring & controlling
Product Groups and Processes
Interior dispersions
Wall paints for a wide range of requirements regarding opacity, wet scrub resistance and workability indoors.
Coatings & glazes (water-based)
Water-based coatings for wood and metal surfaces indoors and outdoors, for design and protection.
Primers
Substrate preparation to regulate absorbency, adhesion and consolidation prior to subsequent coatings.
Renders & fillers
Structurable surfaces for decorative wall design indoors and outdoors in various grain sizes.
Façade paints
Weather-resistant paints for the protection and color design of different façade substrates.
Creative products
Creative paints and renders with structures, effects and color shades for individual design.
Floor coatings
Special dispersion paints with high wear resistance for floor surfaces, tintable and easy to apply.
Color pastes / paste systems
Paste systems as the basis for computer-controlled tinting technology with more than one million color shade formulations.
Locations

Langenlonsheim
DEHeadquarters and production
- Lot size
- Small series to large volumes for international markets
- Materials
- Interior dispersions, coatings, glazes, primers, renders, façade paints, color pastes
- MoFa – patented, fully automated production system
- Filling systems
- Robot filling
- Computer-controlled paint mixing systems
- Shakers
- Color measurement devices
- Stirrers
Product Examples


Inside the production


Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Contract manufacturing (filling) of paints, coatings and specialty productsPlastics | – | – | – | Small series – Large volumes for international | Paints, Coatings, Specialty products |
| Formulation developmentEngineering | – | – | – | – | Paints, Coatings |
| Labeling and packagingPlastics | – | – | – | – | – |
| Paint mixing (tinting technology, computer-controlled)Surface | – | – | – | – | Interior and exterior dispersions, Coatings, Glazes, Renders |
| Production of paints (wall paints, façade paints, polystyrene adhesive)Plastics | – | – | – | – | Wall paints, Façade paints, Polystyrene adhesive |
| Logistics & fulfillmentAssembly | – | – | – | – | – |
| Product development (laboratory and application technology)Engineering | – | – | – | – | – |
7 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Modular, fully automated paint production (MoFa) | Schulz (patented in-house development) MoFa | – | – | – | Langenlonsheim |
| Filling systems | – | – | – | – | Langenlonsheim |
| Robot filling | – | – | – | – | Langenlonsheim |
| Paint mixing systems (computer-controlled) | – | – | – | – | Langenlonsheim |
| Shakers | – | – | – | – | Langenlonsheim |
| Color measurement devices | – | – | – | – | Langenlonsheim |
| Stirrers | – | – | – | – | – |
Additional services
Quality and Awards
Product quality and safety are ensured by appropriate management systems; internal research and development works closely with laboratory technology and application technology. Computer-controlled color measurement devices and documented tinting technology guarantee reproducible color formulations.
| Evidence | Langenlonsheim |
|---|---|
| Blue Angel | |
| ISO 9001 |
History
- 1966
Founded as 'Pinsel Schulz' by Dieter Schulz in Bad Kreuznach (wholesale for painter supplies).
- 1974
Relocation to Langenlonsheim.
- Ende 1970er
Move back to Bad Kreuznach; start of own paint production (wall paints, façade paints, polystyrene adhesive).
- 1982
Establishment as a private-label supplier for large home improvement stores.
- 1986
First Schulz product receives the Blue Angel.
- 1990
Michael Schulz joins the company as head of purchasing.
- Anfang 1990e
Occupation of the new plant in Langenlonsheim.
- 1998
Move into the newly built current company building in Langenlonsheim.
- 2000er
International expansion with production facilities in China, Turkey and Romania; development of the patented production system MoFa.
- 2013
First paint manufacturer in the industry to enter e-commerce.
- 2016
50th company anniversary.
- 2018
Dieter Schulz receives the DIY Lifetime Award (Dähne Verlag/BHB).
- 2019
Relaunch of the corporate design.
- 2022
Largest investment in company history in production and logistics technology.
- 2023
Ferdinand W. Morbach joins the company as CEO.