Manufacturer of jams, spreads, dessert sauces, syrups and muesli and protein bars based in Bad Schwartau.
Schwartauer Werke GmbH
Bad Schwartau (DE)New on Amplifa
About Schwartauer Werke
Schwartauer Werke GmbH is a food company founded in 1899 and headquartered in Bad Schwartau in Schleswig-Holstein. More than 1,100 employees work at the site. The product range includes jams, spreads, dessert sauces, syrups as well as muesli and protein bars. Well-known brands are Schwartau Extra (since 1962), Corny (since 1984) and licensed fruit spreads under the Mövenpick name (since 1986). The bars are produced in the so-called Corny plant in Bad Schwartau; at the peak of the centenary celebrations in 1999, around 700,000 jars of jam were produced daily and exported to 35 countries. Since 2002, Schwartauer Werke has been part of the international food group Hero AG, in which Arend Oetker holds a majority stake.
- Site
- Bad Schwartau
- Processes
- Production of jams, spreads, dessert sauces, syrups, muesli and protein bars
- Founded
- 1899
- Employees
- 1100+
- Industries
- Food industry, Branded goods / consumer goods
Locations
Bad Schwartau
DEHeadquarters / Production (incl. Corny plant)
Inside the production
Industries
Additional services
Reference customers
History
- 1899
Founded as “Chemische Fabrik Schwartau” (oHG) by the brothers Paul and Otto Fromm; products included artificial honey, plum butter and floor polish
- 1904
Establishment of a department for jam production
- 1907
Founding of a sugar refinery
- 1912
Renamed “Schwartauer Honigwerke & Zuckerraffinerie AG”; first jam “Fünffrucht Confitüren”; railway connection
- 1922
Founding of the subsidiaries “Lübecker Pralinen- und Konfitürenfabrik GmbH” and “Lübecker Marzipan- und Backmassenfabrik GmbH” (Lumaba)
- 1924
Founding of Mablo-Werke GmbH; Fritz Sierig becomes a board member; Alfred Mahlau designs the trademark “Sieben Türme” (Seven Towers)
- 1927
Merger to form Schwartauer Werke AG
- 1950
Around 500 employees; the jam business becomes the core business
- 1959
Conversion into a GmbH; the Oetker family acquires the majority
- 1962
Launch of Schwartau Extra
- 1968
Arend Oetker takes over the company and management; restructuring and internationalization
- 1981
Start of muesli bar production
- 1984
Brand launch of Corny
- 1986
License agreement with Mövenpick for fruit spreads; construction begins on the advertising tower
- 1987
Completion of the Schwartau advertising tower
- 1995
Acquisition of majority stakes in Hero AG
- 1999
100th anniversary; approx. 40 % market share in jam in Germany, 700,000 jars/day, exports to 35 countries, revenue DM 2.7 billion
- 2002
Schwartauer Werke becomes part of Hero AG (majority stake held by Arend Oetker)
- 2004
Long-term extension of the Mövenpick contract