SEEN Safety develops active LIDAR sensors for pedestrian detection on industrial trucks and heavy mobile machinery
SEEN Safety
Wellington (New Zealand) · The Woodlands, Texas (USA) · Manchester (UK) · Melbourne (Australia) · Manufacturing: ThailandNew on Amplifa
About SEEN Safety
SEEN Safety (Seen Safety Limited) is a New Zealand industrial safety technology company based in Wellington. The company develops and sells the SEEN Safety System for pedestrian detection (Pedestrian Proximity Detection) on industrial trucks and heavy mobile machinery. The core product is the IRIS 860 sensor (SI-120), an active infrared laser (Class 1 LIDAR, eye-safe) that detects retroreflective tape on high-visibility protective clothing – without electronic tags. Upon detection, a 94-dB alarm signal warns drivers and pedestrians; the system is complemented by the IRIS-i IoT camera and the AI-powered analytics platform SEEN Insight with image/video evidence and remote configuration. Since the introduction of the IRIS 860 in 2019, over 10,000 installations have been created in more than 20 countries with over 140 million detections. Industries include warehouses and distribution, manufacturing, logistics, ports, food, waste management and forest products. The products are developed at the New Zealand head office and manufactured by an ISO-9001-certified electronics manufacturer in Thailand.
- Site
- Wellington, New Zealand
- Materials
- Active infrared laser (LIDAR, Class 1), IP67 housing (electronics assembly), IoT connectivity (cellular LTE, global roaming SIM)
- Certificates
- ISO 9001 (manufacturing partner)
- Industries
- Warehouses & Distribution, Manufacturing & Processing, Logistics & Transport Hubs, Freight Logistics, Food & Beverage, Ports
- 01
Product development and design (Wellington, New Zealand)
- 02
Electronics manufacturing by an ISO-9001-certified EMS provider (Thailand)
- 03
Installation on industrial trucks and mobile machinery
- 04
Data capture via IRIS-i camera and LTE upload
- 05
Analysis and reporting via the SEEN Insight platform
Technology & Processes
Active infrared laser (LIDAR, Class 1)
Eye-safe transmit-receive principle for detecting retroreflective tape on high-vis PPE, reliable in darkness, glare, rain, dust and vibration.
IP67 housing (electronics assembly)
Housing protection for use in harsh industrial environments such as ports, recycling and heavy material processing.
IoT connectivity (cellular LTE, global roaming SIM)
Automatic secure upload of detection data from the IRIS-i camera to the SEEN Insight platform without Wi-Fi.
Locations
Wellington
NZHead Office, product development and design
- Materials
- Electronics / sensor technology
- IRIS 860 sensor (SI-120) – in-house development
- IRIS-i IoT camera – in-house development
- SEEN Insight platform
- Sensor Setup App / Setup Dongle SI-138
The Woodlands, Texas
USASales and support North America
Manchester
UKSales and support UK/Europe
Melbourne
AUSales and support Asia/Pacific
Thailand
THElectronics manufacturing by an ISO-9001-certified EMS provider
- Materials
- Electronics
Industries
2 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Infrared laser pedestrian detection sensor (LIDAR, Class 1) | SEEN Safety IRIS 860 (SI-120) | – | Detection range up to 8m/26ft, 60° horizontal × 45° vertical, IP67, 12–80V DC | – | over 10,000 installations worldwide |
| IoT camera with AI-powered analytics | SEEN Safety IRIS-i | – | Image/video capture upon detection, upload via cellular LTE | – | compatible with IRIS 860 sensor |
Quality
Manufacturing is carried out by an ISO-9001-certified electronics manufacturer in Thailand. The IRIS 860 is IP67-tested, maintenance-free with continuous self-check diagnostics and a 2-year standard warranty.
| Evidence | Thailand (manufacturing partner) |
|---|---|
| ISO 9001 (manufacturing partner) |
History
- 2014
Founded as Hunter Safety Lab Limited by two industrial designers (David Grove and Michael Scott), originally to prevent hunting accidents; NZ Workplace H&S Award and Best Design Awards Supreme Award – Product
- 2017
NZ Workplace Health & Safety Award
- 2019
Market launch of the IRIS 860 pedestrian detection sensor
- 2022
NZ Hi-Tech Awards – Startup of the Year